Showing 1 - 10 of 11
Media spending on course for 4% gain this year
Business, Suchit Leesa-nguansuk, Published on 24/01/2024
» Media spending is expected to grow by 4% this year, similar to 2023, propelled by online, TV and out-of-home media as political stability and government economic stimulus drive demand.
Race for Bangkok governor to attract B200m in advertising
Business, Suchit Leesa-nguansuk, Published on 27/04/2022
» Media spending for the upcoming Bangkok governor election is expected to reach 200 million baht, with advertisements shifting to digital and social media, says Media Intelligence (MI), a media planning and creative agency.
Media spending set to surge
Business, Suchit Leesa-nguansuk, Published on 04/11/2021
» Thailand's media spending is expected to register double-digit growth next year, supported by the country's reopening and state stimulus schemes, said Media Intelligence Group (MI), a media planning and creative agency.
Spending headed to 20-year low
Business, Suchit Leesa-nguansuk, Published on 20/08/2020
» Media spending plummeted 20.9% in the first seven months this year because of the pandemic and is expected to fall to a two-decade low of almost 72 billion baht this year, according to Media Intelligence (MI), a media planning and creative agency.
Spending set to drop by 15%
Business, Suchit Leesa-nguansuk, Published on 28/04/2020
» The country's media ad spending is estimated to drop 15% to 77 billion baht this year as the coronavirus outbreak causes brands to tighten their budgets amid a weak economy, says researcher Media Intelligence (MI).
MAAT predicts ad spending to record first ever decline
Business, Suchit Leesa-nguansuk, Published on 10/03/2020
» Media ad spending is expected to fall by 4.4% to 117 billion baht this year, the first ever decline, weighed down by the coronavirus outbreak and economic slump, says the Media Agency Association of Thailand (MAAT).
MI: Internet spending poised to outpace TV in 2-3 years
Business, Suchit Leesa-nguansuk, Published on 18/12/2019
» Ad spending on the internet is likely to exceed TV spending within three years as digital disruption takes a toll on TV viewership, says Media Intelligence (MI), a creative media specialist.
Rich Thais glued to their smartphones
Suchit Leesa-nguansuk, Published on 11/12/2019
» Rich and super-rich Thais spend a lot more time on social media than their peers in Asia-Pacific, according to a recent survey by Ipsos, the French market research and consulting firm.
Advertising held back by poor economy, MAAT says
Business, Suchit Leesa-nguansuk, Published on 03/10/2019
» Global economic challenges and low domestic consumption are threatening the growth of ad spending in 2020, says the Media Agency Association of Thailand (MAAT).
Thailand's digital advertising poised for growth
Business, Suchit Leesa-nguansuk, Published on 16/01/2019
» Digital advertising in the country this year should reach 124 billion baht, marking growth of 4.8%, thanks to consumer sentiment rebounding, the upcoming general election, government stimulus and fast online media growth, says a marketing and media network.