BUSINESS

Traditional media stages 2026 comeback

Business, Suchit Leesa-nguansuk, Published on 25/02/2026

» Thailand's media industry spending is expected to grow by 1.7% in 2026 to reach 87.3 billion baht, as brands shift from short-term performance marketing towards a more balanced, structurally driven growth strategy, according to media agency Media Intelligence Group (MI Group).