Showing 1 - 10 of 134
Garena targets Thailand for gaming investment
Business, Suchit Leesa-nguansuk, Published on 15/04/2026
» Amid economic uncertainty, game developer Garena is doubling down on Thailand by expanding its investment in e-sports, creator systems and content to bolster its Gen Z engagement and reinforce Garena Free Fire dominance in the mobile game action segment.
Grab eyes growth amid fuel crunch
Business, Suchit Leesa-nguansuk, Published on 25/03/2026
» Grab Thailand is bracing for a "mini-crisis" due to rising fuel costs, with a contingency plan to introduce passenger surcharges while sustaining aggressive promotions to maintain demand and merchant income, particularly as more people work from home.
E-commerce sovereignty picks up with Pantip Mall
Business, Suchit Leesa-nguansuk, Published on 16/03/2026
» Thailand has begun to explore the concept of local e-commerce sovereignty with the debut of Pantip Mall e-marketplace, as regulators and local e-commerce veterans share growing concerns over the dominance of foreign platforms.
Google Thailand sets out plan to focus on AI
Business, Suchit Leesa-nguansuk, Published on 09/12/2025
» The new head of Google Thailand has unveiled a strategic blueprint centred on artificial intelligence (AI) integration, continued investment in its infrastructure and upskill programmes, and empowering small and medium-sized enterprises (SMEs) to become global exporters.
Thailand at the forefront of social commerce trend
Business, Suchit Leesa-nguansuk, Published on 13/11/2025
» Thailand continues to be a global leader in social commerce, with platforms such as TikTok, Facebook and Instagram heavily utilised for live-selling, product discovery, and driving e-commerce transactions.
Line Man Wongnai banks on co-pay lift
Business, Suchit Leesa-nguansuk, Published on 05/11/2025
» Online food delivery platform Line Man Wongnai has high hopes for the "Khon La Khrueng Plus" co-payment scheme to attract millions of new users, increasing its sales by 20-30%.
TikTok targets app marketers in bid to accelerate growth
Business, Suchit Leesa-nguansuk, Published on 03/11/2025
» TikTok is helping app marketers move beyond simple download metrics to achieve real business outcomes, turning user acquisition into measurable transactions and long-term growth.
Live streaming sales change the game
Suchit Leesa-nguansuk, Published on 16/10/2025
» Live commerce in Thailand has ushered in a new era, marked by a high value of sales transactions within a short period, similar to the landscape in China.
Online sellers hit by large increases in fees
Business, Suchit Leesa-nguansuk, Published on 30/09/2025
» Shopee, Lazada and TikTok Shop have all raised their sales transaction fees and introduced additional service charges, leading to higher costs for merchants.
Mad Unicorn out to win Thai brands a global presence
Business, Suchit Leesa-nguansuk, Published on 25/09/2025
» Komsan Lee, founder of Flash Group, Thailand's first unicorn company, has set his sights on bringing Thai brands to the global stage through his new business Mad Unicorn.