Showing 1 - 10 of 80
Thailand at the forefront of social commerce trend
Business, Suchit Leesa-nguansuk, Published on 13/11/2025
» Thailand continues to be a global leader in social commerce, with platforms such as TikTok, Facebook and Instagram heavily utilised for live-selling, product discovery, and driving e-commerce transactions.
TikTok targets app marketers in bid to accelerate growth
Business, Suchit Leesa-nguansuk, Published on 03/11/2025
» TikTok is helping app marketers move beyond simple download metrics to achieve real business outcomes, turning user acquisition into measurable transactions and long-term growth.
Live streaming sales change the game
Suchit Leesa-nguansuk, Published on 16/10/2025
» Live commerce in Thailand has ushered in a new era, marked by a high value of sales transactions within a short period, similar to the landscape in China.
Coursera slashes prices as AI demand grows
Business, Suchit Leesa-nguansuk, Published on 08/10/2025
» Coursera, an online learning platform, is introducing a regionally localised pricing model that lowers course prices in Thailand by up to 40%.
Local AI growth threatened as a result of skills shortages
Business, Suchit Leesa-nguansuk, Published on 06/10/2025
» Though Thailand has a high adoption rate for artificial intelligence (AI), the country's global competitiveness and economic growth are threatened because 47% of businesses cite a lack of digital skills as the main barrier to expanding AI use, according to Amazon Web Services (AWS) research.
Association revises digital spending forecast to 5% growth
Suchit Leesa-nguansuk, Published on 14/08/2025
» The Digital Advertising Association Thailand (DAAT) has revised its total spending forecast for this year to 5% growth, valued at 33 billion baht, down from a 10% gain due to ongoing uncertainties and the economic downturn.
Bolt plans to up Thai investment, challenge top three players
Business, Suchit Leesa-nguansuk, Published on 20/06/2025
» Despite unfavourable economic conditions, Estonia-based ride-hailing app Bolt plans to increase its investment in Thailand next year, aiming to challenge the top three players.
Online worlds offer gateway to youth
Business, Suchit Leesa-nguansuk, Published on 12/05/2025
» Brands are capitalising on online gaming and virtual worlds to tap Gen Z and Gen Alpha markets in what is dubbed the attention economy.
Public favoured voice calls after quake
Business, Suchit Leesa-nguansuk, Published on 02/04/2025
» True Corporation reported a significant surge in voice and data usage on its network during the massive earthquake last week, offering insights on emergency communication usage.
TikTok, National Innovation Agency to promote innovation content
Business, Suchit Leesa-nguansuk, Published on 11/02/2025
» TikTok has joined hands with the National Innovation Agency (NIA) to build a greater number of "innovation communicators" to deliver science and innovation content to a mass audience.