Showing 1 - 10 of 27
TikTok targets app marketers in bid to accelerate growth
Business, Suchit Leesa-nguansuk, Published on 03/11/2025
» TikTok is helping app marketers move beyond simple download metrics to achieve real business outcomes, turning user acquisition into measurable transactions and long-term growth.
Influencers set to creatively coexist with AI
Business, Suchit Leesa-nguansuk, Published on 07/10/2025
» Artificial intelligence (AI) creators are expected to make decisions using other AI agents, while human influencers will still survive by creatively coexisting with AI, says influencer agency Tellscore.
Younger Thais grapple with cost of living
Business, Suchit Leesa-nguansuk, Published on 05/06/2025
» Gen Y and Gen Z in Thailand are concerned about the cost of living, and they use generative artificial intelligence (GenAI) more than the global average, according to the Deloitte Global 2025 Gen Z and Millennial survey.
Survey reveals younger generations' preferences
Business, Suchit Leesa-nguansuk, Published on 18/06/2024
» Meaningful work, flexible work-life balance and career opportunities are key to recruiting and retaining Generation Z and millennial cohorts in Thailand, according to a survey by consulting firm Deloitte.
Report suggests companies tap into new digital touchpoints
Business, Suchit Leesa-nguansuk, Published on 03/01/2023
» Creating value through new digital spaces, including the metaverse, leveraging data to enhance customer experiences, and supporting sustainability-orientated strategies are the key trends businesses should focus on to foster innovation and meet clients' expectations in 2023, according to Publicis Sapient, a digital transformation enabler.
Brands urged to exploit 'silver shoppers'
Business, Suchit Leesa-nguansuk, Published on 15/12/2021
» Brands need to pay more attention to senior citizens as this group has high purchasing power and is open to new products, according to Wunderman Thompson Thailand, a marketing communications agency.
Asiasoft spurred by boom in online gaming
Business, Suchit Leesa-nguansuk, Published on 19/12/2020
» The online gaming industry is a major business sector that has gained traction during the pandemic, as more people spent extra time at home and engaged in online entertainment content.
Mobile providers try sustainability
Business, Suchit Leesa-nguansuk, Published on 11/12/2020
» As Millennial customers and investors become more environmentally conscious, mobile industry players must be careful with the materials they use in phones, including supporting proper e-waste disposal.
Covid, tax perks beef up PC market
Business, Suchit Leesa-nguansuk, Published on 02/11/2020
» The pandemic and the government's fresh tax incentive scheme are likely to give the computer market momentum until the first quarter of next year, mainly in the mid- and high-end segments, says American tech giant Dell Technologies.
Joint report bodes well for internet economy
Business, Suchit Leesa-nguansuk, Published on 01/11/2019
» Thailand's internet economy is expected to reach US$16 billion (483 billion baht) this year based on flourishing ride-hailing services and e-commerce, making it the second-largest internet economy in Southeast Asia after Indonesia, according to the e-Conomy SEA 2019 report.