Showing 1 - 10 of 45
Chat commerce gains ground
Business, Suchit Leesa-nguansuk, Published on 12/03/2026
» Artificial intelligence (AI)-powered conversational commerce is intensifying in Thailand as major platforms such as Meta and Line step up efforts to support local small and medium-sized enterprises (SMEs).
Shopee and Meta partner on tool suite
Business, Suchit Leesa-nguansuk, Published on 24/10/2025
» Leading e-commerce platform Shopee has teamed up with Meta on a new suite of tools that make it easier for people to discover products on Facebook and purchase them directly through Shopee.
McKinsey analysis homes in on 13 frontier tech trends
Business, Suchit Leesa-nguansuk, Published on 22/08/2025
» Agentic artificial intelligent (AI), application-specific semiconductors, and robotic and bioengineering innovations are emerging as the key technological forces transforming the business landscape in 2025, according to the latest report released by McKinsey & Company.
Association revises digital spending forecast to 5% growth
Suchit Leesa-nguansuk, Published on 14/08/2025
» The Digital Advertising Association Thailand (DAAT) has revised its total spending forecast for this year to 5% growth, valued at 33 billion baht, down from a 10% gain due to ongoing uncertainties and the economic downturn.
State earns weak marks for messaging during tension
Business, Suchit Leesa-nguansuk, Published on 31/07/2025
» Social media platforms in Thailand recorded 2.6 million messages in July about Thailand-Cambodia border tensions, with Facebook, YouTube and X, formerly called Twitter, the top three channels.
Digital ad spending in Thailand to rise 10%
Suchit Leesa-nguansuk, Published on 27/03/2025
» Thai online ad spending this year is forecast to grow 10% to 35 billion baht, based on a gradual rebound of the local economy and intense competition in the digital sector, according to the Digital Advertising Association (Thailand) or DAAT.
Meta rolls out new AI-driven ad tools
Business, Suchit Leesa-nguansuk, Published on 07/02/2025
» Meta is introducing new ad tools driven by artificial intelligence (AI) to serve strong demand.
E-commerce sector set to heat up next year
Business, Suchit Leesa-nguansuk, Published on 27/11/2024
» Intensifying competition between dominant e-marketplaces Shopee, Lazada and new market entrant Temu, a continuation of commission fee hikes, and the video commerce war are expected to be among Thailand's e-commerce trends in 2025.
Board eases new COD transfer rule
Business, Suchit Leesa-nguansuk, Published on 11/10/2024
» The division specialising in contracts at the Consumer Protection Board has issued an additional guideline to allow logistics providers to transfer cash on delivery (COD) payments to online merchants, forgoing the five-day waiting period.
Pundits evaluate affiliate marketing tie-up
Business, Suchit Leesa-nguansuk, Published on 26/09/2024
» The affiliate programme tie-up between YouTube Shopping and Shopee is likely to ignite a video commerce war and intensify competition among rival digital platforms to attract content creators.