Showing 1 - 10 of 460
Salesforce sees rising shift towards agentic enterprises
Business, Suchit Leesa-nguansuk, Published on 16/04/2026
» Businesses are accelerating their transformation to "agentic enterprises" to drive stronger outcomes, enhance competitiveness and productivity, and deliver better customer experiences amid a volatile economic environment, according to artificial intelligence (AI)-based customer relationship management firm Salesforce.
Garena targets Thailand for gaming investment
Business, Suchit Leesa-nguansuk, Published on 15/04/2026
» Amid economic uncertainty, game developer Garena is doubling down on Thailand by expanding its investment in e-sports, creator systems and content to bolster its Gen Z engagement and reinforce Garena Free Fire dominance in the mobile game action segment.
J&T Express drives delivery push with EVs, automation
Business, Suchit Leesa-nguansuk, Published on 08/04/2026
» Amid rising cost pressures and intensifying competition in Thailand's logistics sector, J&T Express is accelerating efforts to bolster operational efficiency by investing in automated sorting technologies while piloting electric vehicles to reduce exposure to volatile fuel prices.
Grab eyes growth amid fuel crunch
Business, Suchit Leesa-nguansuk, Published on 25/03/2026
» Grab Thailand is bracing for a "mini-crisis" due to rising fuel costs, with a contingency plan to introduce passenger surcharges while sustaining aggressive promotions to maintain demand and merchant income, particularly as more people work from home.
Chat commerce takes off on Line
Business, Suchit Leesa-nguansuk, Published on 11/03/2026
» Line Thailand is seeing rapid uptake of "chat commerce" among small and medium-sized enterprises (SMEs) as businesses seek to diversify sales channels and reduce reliance on e-marketplaces as they raise commission fees.
Traditional media stages 2026 comeback
Business, Suchit Leesa-nguansuk, Published on 25/02/2026
» Thailand's media industry spending is expected to grow by 1.7% in 2026 to reach 87.3 billion baht, as brands shift from short-term performance marketing towards a more balanced, structurally driven growth strategy, according to media agency Media Intelligence Group (MI Group).
Levelling the e-commerce playing field
Business, Suchit Leesa-nguansuk, Published on 14/02/2026
» The Trade Competition Commission of Thailand (TCCT) has issued new guidelines for the Trade Competition Act of 2017, expected to be published in the Royal Gazette next month, aiming to curb unfair trade practices and prevent monopolistic behaviour in multi-sided platform businesses, with a focus on e-commerce.
Digital tech seen key under new government
Business, Suchit Leesa-nguansuk, Published on 10/02/2026
» The public sector under the new government is expected to accelerate the adoption of cloud and artificial intelligence (AI) technology to bridge its legacy bureaucratic systems with advanced digital technology.
E-commerce growth eases as brands rethink operating models
Business, Suchit Leesa-nguansuk, Published on 22/01/2026
» Thailand's e-commerce market is projected to post normalised growth this year, expanding by 7% to reach 1.15 trillion baht as the maturing landscape is characterised by heightened complexity and fierce competition.
Thais idealise the past amid hardships of 2025
Suchit Leesa-nguansuk, Published on 11/12/2025
» Corruption, poverty and military conflict rank among the top concerns for Thais in the second half of the year, while recession fears continue to restrain spending, and hacking for fraudulent or espionage purposes is viewed as a severe risk, with Thailand recording the highest level of concern globally, according to market research company Ipsos.