Showing 1 - 7 of 7
Savvy execs riff on CEO branding strategies
Business, Suchit Leesa-nguansuk, Published on 20/10/2025
» In the digital era, a number of well-known chief executives are breaking free from the conference room to capitalise on social media, seeking to brand themselves, talk to customers and build fan communities to strengthen their businesses.
Accenture says Thai businesses utilising benefits of agentic AI
Business, Suchit Leesa-nguansuk, Published on 02/05/2025
» Amid rising economic pressure, Thai businesses are turning to agentic artificial intelligence (AI) to enhance efficiency, agility and competitiveness.
Pioneer Kotler lifts the lid on Marketing 6.0
Business, Suchit Leesa-nguansuk, Published on 17/11/2023
» Embracing advanced technologies to gain deeper insights into customers and their behaviour, immersive marketing, and a focus on customer value will represent the keys to marketing success in the future, according to globally and locally renowned marketing gurus.
How to manage a cat-and-mouse game
Business, Suchit Leesa-nguansuk, Published on 10/04/2023
» Law enforcement alone is inadequate for Thailand to effectively deal with rampant cyber-risks. The country also needs other key elements in place to plug loopholes, according to IT officials.
MarTech expected to be the 'next big thing' for marketers
Business, Suchit Leesa-nguansuk, Published on 01/02/2023
» Demand for marketing technology (MarTech) is surging following lower cloud costs, the essence of customer data usage and intense competition, say industry pundits.
Outbreak changes purchasing habits
Business, Suchit Leesa-nguansuk, Published on 23/03/2020
» Online searches for masks, hand sanitiser gel and alcohol-based gel have grown by thousands of percentage points in the wake of the coronavirus outbreak, says Priceza, a price comparison shopping website.
Esteemed in Asia, NaRaYa seeks to take Milan, London
Business, Suchit Leesa-nguansuk, Published on 04/04/2018
» Narai Intertrade Co, a Thai maker of handbags and textile products under the NaRaYa brand, seeks to become a globally recognised label and make its presence felt in major fashion cities.