Showing 1 - 10 of 18
TikTok targets app marketers in bid to accelerate growth
Business, Suchit Leesa-nguansuk, Published on 03/11/2025
» TikTok is helping app marketers move beyond simple download metrics to achieve real business outcomes, turning user acquisition into measurable transactions and long-term growth.
Science, AI key to digital hub drive
Business, Suchit Leesa-nguansuk, Published on 17/07/2025
» Thailand should invest more in science education and research, while broadening its adoption of artificial intelligence (AI) to gain an advantage in its quest to become a digital hub in Southeast Asia, according to tech experts and the World Bank.
Data centre service market to expand 8%
Business, Suchit Leesa-nguansuk, Published on 23/04/2025
» Thailand's data centre services market is projected to grow by 8% this year to 12.7 billion baht, driven by rising demand for greater processing power to support companies' adoption of artificial intelligence (AI) and enlarged data storage.
Srettha's departure to dent ad spending
Business, Suchit Leesa-nguansuk, Published on 15/08/2024
» Thailand's media spending is expected to contract this year, following the Constitutional Court's removal of Prime Minister Srettha Thavisin from office on Wednesday.
Top digital marketing trends
Business, Suchit Leesa-nguansuk, Published on 21/02/2024
» Social media search optimisation, privacy marketing and responsible artificial intelligence (AI) are among the top trends in digital marketing, according to media agency Mindshare Thailand.
Wunderman lists key consumer trends
Business, Suchit Leesa-nguansuk, Published on 10/02/2023
» The metaverse, climate, inclusivity, commerce and health consciousness are the five major consumer trends to watch this year, says Wunderman Thompson Thailand, a marketing communications agency.
Grab focuses on long-term journey
Business, Suchit Leesa-nguansuk, Published on 10/12/2022
» Amid economic uncertainty and a spending slowdown, super-app Grab projects the industry is moving towards new business practices where price wars become less intense, focusing instead on building customer loyalty and broadening customer segments.
Lenovo expects flat growth in PC market
Business, Suchit Leesa-nguansuk, Published on 23/08/2022
» The economic slump, high inflation and a weaker baht are hindering demand for personal computers, with the Thai market expected to see flat growth this year, according to PC giant Lenovo.
Claim on huge patient data leak
Suchit Leesa-nguansuk, Published on 10/01/2022
» About 39 million purported patient records allegedly from Siriraj Hospital have been offered for sale on an internet database-sharing forum in what appears to be the latest hack of the country's public health sector.
Once more unto the breach
Business, Suchit Leesa-nguansuk, Published on 04/10/2021
» The pandemic has driven scores of organisations to pivot towards digitalisation to ensure business continuity, but more exposure to the digital world also means there is more risk of cybercrime if companies do not have proper defensive measures in place.