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Search Result for “marketing campaign”

Showing 1 - 10 of 541

BUSINESS

J&T Express drives delivery push with EVs, automation

Business, Suchit Leesa-nguansuk, Published on 08/04/2026

» Amid rising cost pressures and intensifying competition in Thailand's logistics sector, J&T Express is accelerating efforts to bolster operational efficiency by investing in automated sorting technologies while piloting electric vehicles to reduce exposure to volatile fuel prices.

BUSINESS

Line Man preps for the worst

Business, Suchit Leesa-nguansuk, Published on 01/04/2026

» Line Man Wongnai is preparing for a worst-case energy crisis by considering delivery surcharges on consumers if fuel prices rise by another 9-10 baht.

BUSINESS

Parcel delivery fees hiked as fuel crisis bites

Business, Suchit Leesa-nguansuk, Published on 01/04/2026

» In Thailand's e-commerce market, where delivery is a crucial cost, the imposition of a fuel surcharge on users by three major express delivery providers could slow momentum.

BUSINESS

Grab eyes growth amid fuel crunch

Business, Suchit Leesa-nguansuk, Published on 25/03/2026

» Grab Thailand is bracing for a "mini-crisis" due to rising fuel costs, with a contingency plan to introduce passenger surcharges while sustaining aggressive promotions to maintain demand and merchant income, particularly as more people work from home.

BUSINESS

Acer looks beyond computer market

Business, Suchit Leesa-nguansuk, Published on 21/03/2026

» Acer Computer is accelerating its expansion beyond the computer market into healthcare, energy, industrial PCs and large home appliances, while stepping up local assembly to expand its "Made in Thailand" portfolio.

BUSINESS

E-commerce sovereignty picks up with Pantip Mall

Business, Suchit Leesa-nguansuk, Published on 16/03/2026

» Thailand has begun to explore the concept of local e-commerce sovereignty with the debut of Pantip Mall e-marketplace, as regulators and local e-commerce veterans share growing concerns over the dominance of foreign platforms.

BUSINESS

Chat commerce takes off on Line

Business, Suchit Leesa-nguansuk, Published on 11/03/2026

» Line Thailand is seeing rapid uptake of "chat commerce" among small and medium-sized enterprises (SMEs) as businesses seek to diversify sales channels and reduce reliance on e-marketplaces as they raise commission fees.

BUSINESS

Traditional media stages 2026 comeback

Business, Suchit Leesa-nguansuk, Published on 25/02/2026

» Thailand's media industry spending is expected to grow by 1.7% in 2026 to reach 87.3 billion baht, as brands shift from short-term performance marketing towards a more balanced, structurally driven growth strategy, according to media agency Media Intelligence Group (MI Group).

BUSINESS

IT prices soar from rising memory costs

Business, Suchit Leesa-nguansuk, Published on 13/02/2026

» The prices of computers and some IT products have skyrocketed as a result of rising rates for memory chips in the global market.

BUSINESS

New government's IT policies may lift sector by 6%

Business, Suchit Leesa-nguansuk, Published on 11/02/2026

» If the incoming coalition government implements its IT policies as pledged during the campaign, it should increase revenue growth of system integrator and data centre businesses by 5.8% year-on-year to 260 billion baht this year, says Krungthai Compass, a research unit under Krungthai Bank.