Showing 1 - 6 of 6
Srettha's departure to dent ad spending
Business, Suchit Leesa-nguansuk, Published on 15/08/2024
» Thailand's media spending is expected to contract this year, following the Constitutional Court's removal of Prime Minister Srettha Thavisin from office on Wednesday.
Spending set to drop by 15%
Business, Suchit Leesa-nguansuk, Published on 28/04/2020
» The country's media ad spending is estimated to drop 15% to 77 billion baht this year as the coronavirus outbreak causes brands to tighten their budgets amid a weak economy, says researcher Media Intelligence (MI).
MAAT predicts ad spending to record first ever decline
Business, Suchit Leesa-nguansuk, Published on 10/03/2020
» Media ad spending is expected to fall by 4.4% to 117 billion baht this year, the first ever decline, weighed down by the coronavirus outbreak and economic slump, says the Media Agency Association of Thailand (MAAT).
Rich Thais glued to their smartphones
Suchit Leesa-nguansuk, Published on 11/12/2019
» Rich and super-rich Thais spend a lot more time on social media than their peers in Asia-Pacific, according to a recent survey by Ipsos, the French market research and consulting firm.
Thailand's digital advertising poised for growth
Business, Suchit Leesa-nguansuk, Published on 16/01/2019
» Digital advertising in the country this year should reach 124 billion baht, marking growth of 4.8%, thanks to consumer sentiment rebounding, the upcoming general election, government stimulus and fast online media growth, says a marketing and media network.
A new library for new times
Life, Suchit Leesa-nguansuk, Published on 16/05/2018
» Sometimes a library does spell boredom. But what about one with a view of a huge football stadium, cooking classes, a maker space, automatic lockers for retrieving books at your convenience and an online e-book catalogue? Sound like fun?