Showing 1 - 10 of 17
Line pivots to new role in digital economy
Business, Suchit Leesa-nguansuk, Published on 01/12/2025
» Line Thailand is charting a bold new course by launching mini programs and agentic artificial intelligence (AI) assistants, aiming to reshape the country's digital economy under its new chief executive.
Savvy execs riff on CEO branding strategies
Business, Suchit Leesa-nguansuk, Published on 20/10/2025
» In the digital era, a number of well-known chief executives are breaking free from the conference room to capitalise on social media, seeking to brand themselves, talk to customers and build fan communities to strengthen their businesses.
Live streaming sales change the game
Suchit Leesa-nguansuk, Published on 16/10/2025
» Live commerce in Thailand has ushered in a new era, marked by a high value of sales transactions within a short period, similar to the landscape in China.
Online sellers hit by large increases in fees
Business, Suchit Leesa-nguansuk, Published on 30/09/2025
» Shopee, Lazada and TikTok Shop have all raised their sales transaction fees and introduced additional service charges, leading to higher costs for merchants.
Lower growth in Thai ad spending predicted
Suchit Leesa-nguansuk, Published on 07/05/2025
» The digital media agency Media Intelligence Group (MI) has revised down its growth forecast for advertising and marketing spending in Thailand this year to 2.2%, representing 87.6 billion baht in total spending, from an earlier projection of 4.5% growth, citing unfavourable economic conditions.
Digital ad spending in Thailand to rise 10%
Suchit Leesa-nguansuk, Published on 27/03/2025
» Thai online ad spending this year is forecast to grow 10% to 35 billion baht, based on a gradual rebound of the local economy and intense competition in the digital sector, according to the Digital Advertising Association (Thailand) or DAAT.
E-commerce sector enters the next phase
Business, Suchit Leesa-nguansuk, Published on 20/03/2023
» Thailand's e-commerce landscape is entering the next stage where major e-marketplace players are introducing innovative features to woo customers instead of focusing on price wars, while social commerce is strengthening in a bid to capture buyers.
Analysts upbeat on Samsung S23 series
Business, Suchit Leesa-nguansuk, Published on 03/02/2023
» The launch of Samsung's flagship S23 smartphone lineup is expected to fit well with the "premiumisation" trend seen across the global smartphone markets while receiving a boost from financing and trade-in programmes, according to industry analysts.
Rising living costs take toll on spending
Business, Suchit Leesa-nguansuk, Published on 26/01/2023
» Cautious spending, flexible payment and authentic automation are among the key consumer trends to look out for in Thailand this year, according to London-based market research firm Euromonitor International.
Meta touts metaverse as single biggest opportunity
Business, Suchit Leesa-nguansuk, Published on 06/12/2021
» Meta, formerly known as Facebook, has emphasised the metaverse will be a big opportunity for modern business in the years to come.