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BUSINESS

Savvy execs riff on CEO branding strategies

Business, Suchit Leesa-nguansuk, Published on 20/10/2025

» In the digital era, a number of well-known chief executives are breaking free from the conference room to capitalise on social media, seeking to brand themselves, talk to customers and build fan communities to strengthen their businesses.

BUSINESS

Economic pessimism high in Thailand

Business, Suchit Leesa-nguansuk, Published on 10/09/2025

» Within Asia-Pacific, Thailand stands out for a high level of economic pessimism and financial strain, with 71% of survey respondents suggesting the economy is struggling.

LIFE

Association revises digital spending forecast to 5% growth

Suchit Leesa-nguansuk, Published on 14/08/2025

» The Digital Advertising Association Thailand (DAAT) has revised its total spending forecast for this year to 5% growth, valued at 33 billion baht, down from a 10% gain due to ongoing uncertainties and the economic downturn.

BUSINESS

Specialists urge revamp of state procurement process

Business, Suchit Leesa-nguansuk, Published on 04/07/2025

» Technical experts have urged an overhaul of the bidder qualification criteria for government auctions to prevent registration system collapses for state projects with a massive amount of registrants.

BUSINESS

Bolt plans to up Thai investment, challenge top three players

Business, Suchit Leesa-nguansuk, Published on 20/06/2025

» Despite unfavourable economic conditions, Estonia-based ride-hailing app Bolt plans to increase its investment in Thailand next year, aiming to challenge the top three players.

BUSINESS

Line Man Ride enters ride-hailing fray

Business, Suchit Leesa-nguansuk, Published on 06/11/2024

» Line Man Wongnai is offering an electronic ride-hailing service promising an affordable price and safety, in a bid to fill a price gap and capitalise on a local market projected to be worth 34 billion baht in five years.

BUSINESS

Line Man enters ride-hailing fray

Suchit Leesa-nguansuk, Published on 05/11/2024

» Line Man Wongnai has expanded into the app-enabled ride-hailing business, promising affordable prices and safety, in a bid to fill a price gap and capitalise on a local market projected to be worth 34 billion baht in five years.

BUSINESS

Line Man Wongnai unveils marketing push

Business, Suchit Leesa-nguansuk, Published on 04/10/2024

» Online food delivery platform Line Man Wongnai is spending 300 million baht on its largest marketing campaign in three years in a push to expand its user base, aiming to become the market leader in terms of revenue.

BUSINESS

Food delivery market maturing

Suchit Leesa-nguansuk, Published on 26/06/2024

» Thailand’s online food delivery sector is becoming more sustainable with fewer players, according to an industry observer.

BUSINESS

Food delivery, super apps see modest growth in 2023

Business, Suchit Leesa-nguansuk, Published on 12/06/2024

» Despite economic challenges, Thailand's food delivery and on-demand super apps continued to grow moderately last year.