Showing 1 - 10 of 42
Savvy execs riff on CEO branding strategies
Business, Suchit Leesa-nguansuk, Published on 20/10/2025
» In the digital era, a number of well-known chief executives are breaking free from the conference room to capitalise on social media, seeking to brand themselves, talk to customers and build fan communities to strengthen their businesses.
Live streaming sales change the game
Suchit Leesa-nguansuk, Published on 16/10/2025
» Live commerce in Thailand has ushered in a new era, marked by a high value of sales transactions within a short period, similar to the landscape in China.
Young Thais ‘dump brands to save costs’
Suchit Leesa-nguansuk, Published on 07/10/2025
» Gen Z Thais love to spend, yet tight budgets have pushed more than 70% to switch to cheaper brands for food, drinks and general items, according to research by the marketing agency VML Thailand.
YouTube targets Southeast Asia as viewer numbers spike
Suchit Leesa-nguansuk, Published on 05/06/2025
» YouTube says it has a strong growth trajectory in Southeast Asia, with 7,600 channels in the region claiming at least 1 million subscribers each.
Women urged to embrace leadership roles
Business, Suchit Leesa-nguansuk, Published on 11/03/2025
» Building self-confidence, seeking opportunities and finding the right mentors and workplace sponsors are key steps leading to the success of women in technology companies, according to female tech leaders.
Ad outlay poised to grow 4.5% in 2025
Business, Suchit Leesa-nguansuk, Published on 05/02/2025
» Marketing spending is projected to grow by 4.5% to more than 92 billion baht this year, driven by the rise of modern commerce, influencers, government stimulus schemes and a strong tourism sector.
Thai vendors keen on expanding into China
Business, Suchit Leesa-nguansuk, Published on 05/11/2024
» Creating a corporate identity, testing products among Chinese consumers and utilising online marketing channels on e-marketplaces are among the crucial factors for expanding Thai products into the Chinese market, according to the Thai E-Commerce Association.
Thailand continues search for tech talent
Business, Suchit Leesa-nguansuk, Published on 13/08/2024
» Thailand can become a home for global tech talent by leveraging its geopolitical advantages, natural resources, and designing policies to attract young workers, according to executives.
Tech fair showcases AI and robotic advances
Business, Suchit Leesa-nguansuk, Published on 25/07/2024
» Artificial intelligence (AI), virtual and augmented reality technologies and space technology are among the highlights at the ongoing MHESI Fair 2024 SCI-POWER For Future Thailand.
Asia-Pacific marketers' hike in ad spend bests other regions
Business, Suchit Leesa-nguansuk, Published on 18/05/2024
» Despite global economic challenges, Asia-Pacific marketers plan to increase product promotion, mainly on social media, while reducing their brand-building budget, according to the 2024 Nielsen Global Annual Marketer Survey.