Showing 1 - 7 of 7
Traditional media stages 2026 comeback
Business, Suchit Leesa-nguansuk, Published on 25/02/2026
» Thailand's media industry spending is expected to grow by 1.7% in 2026 to reach 87.3 billion baht, as brands shift from short-term performance marketing towards a more balanced, structurally driven growth strategy, according to media agency Media Intelligence Group (MI Group).
Digital ad spending on the increase
Business, Suchit Leesa-nguansuk, Published on 24/04/2024
» Intense competition between local and niche brands against larger players on e-commerce and the rise of affiliate marketing are driving ad spending on digital channels, says Media Intelligence Group.
Media spending on course for 4% gain this year
Business, Suchit Leesa-nguansuk, Published on 24/01/2024
» Media spending is expected to grow by 4% this year, similar to 2023, propelled by online, TV and out-of-home media as political stability and government economic stimulus drive demand.
Sellers unfazed as Facebook scraps live shopping feature
Business, Suchit Leesa-nguansuk, Published on 09/08/2022
» A decision by Facebook to scrap its live shopping feature in October is unlikely to take a heavy toll on e-commerce in Thailand where sellers have not significantly counted on this function for their sales, according to industry pundits.
Kingston opts to base inaugural FURY Gaming Lab in Taiwan
Business, Suchit Leesa-nguansuk, Published on 20/04/2022
» Kingston Technology, a global memory product maker and tech firm, has launched Kingston FURY Gaming Lab in Taiwan to enable gamers to test the firm's new products and promote new technologies to capture the growth of the gaming industry.
Thai kids keen on audio, video content
Business, Suchit Leesa-nguansuk, Published on 09/04/2021
» Children in Thailand are mostly interested in video and audio content online while an interest in computer games appeals to fewer than 10%, says the Russian cybersecurity firm Kaspersky.
Thailand's digital advertising poised for growth
Business, Suchit Leesa-nguansuk, Published on 16/01/2019
» Digital advertising in the country this year should reach 124 billion baht, marking growth of 4.8%, thanks to consumer sentiment rebounding, the upcoming general election, government stimulus and fast online media growth, says a marketing and media network.