Showing 1 - 10 of 47
Garena targets Thailand for gaming investment
Business, Suchit Leesa-nguansuk, Published on 15/04/2026
» Amid economic uncertainty, game developer Garena is doubling down on Thailand by expanding its investment in e-sports, creator systems and content to bolster its Gen Z engagement and reinforce Garena Free Fire dominance in the mobile game action segment.
Chat commerce gains ground
Business, Suchit Leesa-nguansuk, Published on 12/03/2026
» Artificial intelligence (AI)-powered conversational commerce is intensifying in Thailand as major platforms such as Meta and Line step up efforts to support local small and medium-sized enterprises (SMEs).
Line Man Wongnai postpones SET listing
Business, Suchit Leesa-nguansuk, Published on 11/12/2025
» Line Man Wongnai is to postpone its plan to list shares on the Stock Exchange of Thailand (SET) this year due to unfavourable market conditions.
Savvy execs riff on CEO branding strategies
Business, Suchit Leesa-nguansuk, Published on 20/10/2025
» In the digital era, a number of well-known chief executives are breaking free from the conference room to capitalise on social media, seeking to brand themselves, talk to customers and build fan communities to strengthen their businesses.
Live streaming sales change the game
Suchit Leesa-nguansuk, Published on 16/10/2025
» Live commerce in Thailand has ushered in a new era, marked by a high value of sales transactions within a short period, similar to the landscape in China.
Acer, Butterbear team up for laptop
Business, Suchit Leesa-nguansuk, Published on 10/07/2025
» Acer Computer has teamed up with Butterbear, a famous Thai mascot, to launch a limited edition laptop appealing to a younger local audience.
Online worlds offer gateway to youth
Business, Suchit Leesa-nguansuk, Published on 12/05/2025
» Brands are capitalising on online gaming and virtual worlds to tap Gen Z and Gen Alpha markets in what is dubbed the attention economy.
Tax measures to incentivise digital training
Business, Suchit Leesa-nguansuk, Published on 01/11/2024
» The Digital Economy Promotion Agency (Depa) will promote tax incentive measures to encourage individuals to personally upskill themselves in the field of digital knowledge.
YGG aims to power up
Business, Suchit Leesa-nguansuk, Published on 17/02/2024
» Production studio Yggdrazil Group (YGG), known for its popular Home Sweet Home action-horror game, aims to become a SET100 company in the near future and an internationally recognised digital content creator and distributor.
SilverActif targets over-50s
Business, Suchit Leesa-nguansuk, Published on 06/12/2023
» The silver generation, meaning people aged 50 and above, is considered a blue ocean for marketers because of their high spending and brand loyalty, though it remains an untapped market, says marketing firm SilverActif Co.