Showing 1 - 10 of 259
E-commerce growth eases as brands rethink operating models
Business, Suchit Leesa-nguansuk, Published on 22/01/2026
» Thailand's e-commerce market is projected to post normalised growth this year, expanding by 7% to reach 1.15 trillion baht as the maturing landscape is characterised by heightened complexity and fierce competition.
Regional firms ramping up AI deployment
Business, Suchit Leesa-nguansuk, Published on 21/01/2026
» Asia-Pacific companies are shifting rapidly from artificial intelligence (AI) trials to full-scale deployment.
Parties tout digital tech in poll campaigns
Business, Suchit Leesa-nguansuk, Published on 20/01/2026
» As many political parties' election campaigns highlight the use of digital technologies such as artificial intelligence (AI) to help revitalise Thailand, IT pundits suggest that such populist AI policies should be implemented carefully and that more needs to be done to ensure the country's sustainable digital future.
Google launches AI initiative in Thailand
Business, Suchit Leesa-nguansuk, Published on 27/11/2025
» Google Cloud has launched the PanyaThAI flagship transformation programme to fast‑track Thailand's adoption of agentic artificial intelligence (AI) to drive the AI economy.
TikTok targets app marketers in bid to accelerate growth
Business, Suchit Leesa-nguansuk, Published on 03/11/2025
» TikTok is helping app marketers move beyond simple download metrics to achieve real business outcomes, turning user acquisition into measurable transactions and long-term growth.
Digital reciprocity on the horizon
Business, Suchit Leesa-nguansuk, Published on 28/10/2025
» The US-Thailand framework for an agreement on reciprocal trade is expected to establish a robust foundation for digital reciprocity, empowering American investments in Thailand -- including strategic data centre deployments.
Bid to spur scam crackdown
Business, Suchit Leesa-nguansuk, Published on 22/10/2025
» The Digital Economy and Society (DES) Ministry will amend the second version of the emergency decree on the prevention and suppression of technology crime to allow Thai authorities to act against suspected sources of cross-border online scams by using white-hat hackers and proactive measures to address scam activities targeting Thailand.
Live streaming sales change the game
Suchit Leesa-nguansuk, Published on 16/10/2025
» Live commerce in Thailand has ushered in a new era, marked by a high value of sales transactions within a short period, similar to the landscape in China.
Local AI growth threatened as a result of skills shortages
Business, Suchit Leesa-nguansuk, Published on 06/10/2025
» Though Thailand has a high adoption rate for artificial intelligence (AI), the country's global competitiveness and economic growth are threatened because 47% of businesses cite a lack of digital skills as the main barrier to expanding AI use, according to Amazon Web Services (AWS) research.
TikTok Shop named high-impact platform under new Thai e-commerce rules
Business, Suchit Leesa-nguansuk, Published on 03/10/2025
» TikTok Shop has been recently added to the list of high impact online marketplace platforms required to comply with the Digital Platform Services law, according to the Electronic Transactions Development Agency (ETDA).