Showing 1 - 10 of 35
Thailand's smartphone market likely to face contraction
Business, Suchit Leesa-nguansuk, Published on 10/03/2026
» Thailand's smartphone market is likely to contract amid economic uncertainty, the Middle East conflict and rising memory component costs, according to Thai Samsung Electronics Co.
Prices of new Samsung Galaxy to rise by up to 20% in Thailand
Business, Suchit Leesa-nguansuk, Published on 27/02/2026
» Rising memory component costs have pushed up launch prices for Samsung's latest flagship lineup, with several models in the new Galaxy S26 series debuting up to 20% higher than their Galaxy S25 predecessors in Thailand.
Foldable phones struggle to make an impact
Business, Suchit Leesa-nguansuk, Published on 22/07/2025
» The foldable smartphone market in Thailand faces significant hurdles when it comes to mainstream adoption, primarily due to the high prices of the models in the market, a lack of optimised content for foldable displays, and limited consumer demand.
Vendors see buoyant smartphone market in first quarter
Business, Suchit Leesa-nguansuk, Published on 04/02/2025
» The government's Easy E-Receipt scheme, Chinese New Year holiday and attractive instalment programmes should drive demand in the smartphone market during the first quarter amid economic challenges, according to vendors.
Smartphone shipments stagnate in Q2
Business, Suchit Leesa-nguansuk, Published on 05/09/2024
» Smartphone shipments to Thailand in the second quarter of 2024 posted only 1% growth year-on-year, compared with 14% growth in Southeast Asia, according to global research firm Canalys.
Smartphone market shrinks 2% in Q1
Business, Suchit Leesa-nguansuk, Published on 30/05/2024
» Thailand's smartphone market contracted 2% in the first quarter this year because of the slow economic recovery, according to a research paper.
Samsung eyes enterprise device market
Business, Suchit Leesa-nguansuk, Published on 06/03/2024
» Samsung has introduced new smart devices and solutions to expand in the local corporate user base and seek growth opportunities beyond the mature consumer device market.
Phone makers target Thais with new high-end models
Business, Suchit Leesa-nguansuk, Published on 09/02/2024
» Smartphone manufacturers are parading their premium devices with artificial intelligence (AI) capabilities, foldable mobile phones, and gaming mobile phones to woo affluent Thai consumers in the first quarter.
Samsung targets Thai market with AI phone
Business, Suchit Leesa-nguansuk, Published on 05/02/2024
» The launch of Samsung's latest artificial intelligence (AI)-enabled Galaxy S24 models should help it secure leadership in Thailand's smartphone segment, says Sitthichoke Nopchinabutr, vice-president of mobile experience at Thai Samsung Electronics.
New S24 series set to boost demand
Business, Suchit Leesa-nguansuk, Published on 19/01/2024
» Samsung's launch of its new flagship artificial intelligence (AI)-enabled Samsung Galaxy S24 series of smartphones will stimulate demand for premium smartphones in the first quarter this year in Thailand and is expected to result in a rebound in the local smartphone market in 2024, according to IT analysts.