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BUSINESS

Lazada rides trade-up trend in Thai market

Business, Suchit Leesa-nguansuk, Published on 26/02/2026

» Lazada Thailand is shifting its strategy to "confidence commerce", prioritising trust and reliability over price or delivery speed.

BUSINESS

Digital reciprocity on the horizon

Business, Suchit Leesa-nguansuk, Published on 28/10/2025

» The US-Thailand framework for an agreement on reciprocal trade is expected to establish a robust foundation for digital reciprocity, empowering American investments in Thailand -- including strategic data centre deployments.

BUSINESS

Delivery app rivals cut fees

Business, Suchit Leesa-nguansuk, Published on 28/10/2025

» Line Man Wongnai has trimmed its gross profit (GP) fee to 7-9% to match that offered by Grab for merchants who participate in the "Khon La Khrueng Plus" co-payment scheme.

BUSINESS

Online food delivery apps compete over stimulus discounts

Business, Suchit Leesa-nguansuk, Published on 21/10/2025

» Thailand's online food delivery war is expected to be reignited as Grab has launched new promotional campaigns and offered to cut its gross profit (GP) fee to 7–9% for merchants in response to the "Khon La Khrueng Plus" co-payment scheme.

BUSINESS

Savvy execs riff on CEO branding strategies

Business, Suchit Leesa-nguansuk, Published on 20/10/2025

» In the digital era, a number of well-known chief executives are breaking free from the conference room to capitalise on social media, seeking to brand themselves, talk to customers and build fan communities to strengthen their businesses.

BUSINESS

Live streaming sales change the game

Suchit Leesa-nguansuk, Published on 16/10/2025

» Live commerce in Thailand has ushered in a new era, marked by a high value of sales transactions within a short period, similar to the landscape in China. 

BUSINESS

New ride-sharing rules present some roadblocks

Business, Suchit Leesa-nguansuk, Published on 23/09/2025

» Thailand plans to enforce new regulations for ride-hailing platforms in October, aiming to enhance safety, transparency and reliability for passengers, drivers and platform operators.

BUSINESS

Line Man Wongnai diversifies to beauty

Business, Suchit Leesa-nguansuk, Published on 09/09/2025

» Line Man Wongnai has diversified into a new frontier -- the beauty and wellness industry -- through its recent acquisition of JERA Cloud, tapping a market worth close to 100 billion baht, while it also plans to expand into on-demand beauty services, retail and tutoring in the future.

BUSINESS

Exporters urged to utilise B2B platforms

Business, Suchit Leesa-nguansuk, Published on 24/07/2025

» Thai exporters should enter online business-to-business (B2B) platforms to capitalise on the dynamics of global buyers seeking new sources of suppliers amid global trade uncertainty.

BUSINESS

Bluebik Group shifts to SET main board

Suchit Leesa-nguansuk, Published on 22/07/2025

» Bluebik Group Plc (BBIK), a tech consulting firm, began trading on Tuesday on the Stock Exchange of Thailand (SET), after being moved from the Market for Alternative Investment, as it seeks to attract a broader range of investors and enhance liquidity.