Showing 1 - 10 of 126
E-commerce growth eases as brands rethink operating models
Business, Suchit Leesa-nguansuk, Published on 22/01/2026
» Thailand's e-commerce market is projected to post normalised growth this year, expanding by 7% to reach 1.15 trillion baht as the maturing landscape is characterised by heightened complexity and fierce competition.
Line pivots to new role in digital economy
Business, Suchit Leesa-nguansuk, Published on 01/12/2025
» Line Thailand is charting a bold new course by launching mini programs and agentic artificial intelligence (AI) assistants, aiming to reshape the country's digital economy under its new chief executive.
Shopee and Meta partner on tool suite
Business, Suchit Leesa-nguansuk, Published on 24/10/2025
» Leading e-commerce platform Shopee has teamed up with Meta on a new suite of tools that make it easier for people to discover products on Facebook and purchase them directly through Shopee.
Savvy execs riff on CEO branding strategies
Business, Suchit Leesa-nguansuk, Published on 20/10/2025
» In the digital era, a number of well-known chief executives are breaking free from the conference room to capitalise on social media, seeking to brand themselves, talk to customers and build fan communities to strengthen their businesses.
Coursera slashes prices as AI demand grows
Business, Suchit Leesa-nguansuk, Published on 08/10/2025
» Coursera, an online learning platform, is introducing a regionally localised pricing model that lowers course prices in Thailand by up to 40%.
Young Thais ‘dump brands to save costs’
Suchit Leesa-nguansuk, Published on 07/10/2025
» Gen Z Thais love to spend, yet tight budgets have pushed more than 70% to switch to cheaper brands for food, drinks and general items, according to research by the marketing agency VML Thailand.
Influencers set to creatively coexist with AI
Business, Suchit Leesa-nguansuk, Published on 07/10/2025
» Artificial intelligence (AI) creators are expected to make decisions using other AI agents, while human influencers will still survive by creatively coexisting with AI, says influencer agency Tellscore.
Seminar: Mindset rejig key to transforming growth
Business, Suchit Leesa-nguansuk, Published on 07/10/2025
» Leveraging technology, longevity tourism, and a new mindset seeking challenges are key for Thailand to reinvent its economic growth, according to the KBTG Techtopia 2025 seminar.
Local AI growth threatened as a result of skills shortages
Business, Suchit Leesa-nguansuk, Published on 06/10/2025
» Though Thailand has a high adoption rate for artificial intelligence (AI), the country's global competitiveness and economic growth are threatened because 47% of businesses cite a lack of digital skills as the main barrier to expanding AI use, according to Amazon Web Services (AWS) research.
Mad Unicorn out to win Thai brands a global presence
Business, Suchit Leesa-nguansuk, Published on 25/09/2025
» Komsan Lee, founder of Flash Group, Thailand's first unicorn company, has set his sights on bringing Thai brands to the global stage through his new business Mad Unicorn.