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BUSINESS

Shopee and Meta partner on tool suite

Business, Suchit Leesa-nguansuk, Published on 24/10/2025

» Leading e-commerce platform Shopee has teamed up with Meta on a new suite of tools that make it easier for people to discover products on Facebook and purchase them directly through Shopee.

BUSINESS

Savvy execs riff on CEO branding strategies

Business, Suchit Leesa-nguansuk, Published on 20/10/2025

» In the digital era, a number of well-known chief executives are breaking free from the conference room to capitalise on social media, seeking to brand themselves, talk to customers and build fan communities to strengthen their businesses.

BUSINESS

Fortinet pinpoints cybersecurity trends

Business, Suchit Leesa-nguansuk, Published on 21/08/2025

» Unified security platforms, agentic artificial intelligence (AI)-powered security systems and post-quantum cryptography are the current cybersecurity trends, according to Supakorn Kungpisdan, the new country manager of Fortinet Thailand.

BUSINESS

Local cyber industry grows rapidly

Business, Suchit Leesa-nguansuk, Published on 10/12/2024

» The cybersecurity industry in Thailand continues to grow, though a skills shortage is leading to cyber breaches, says industry firm Fortinet.

BUSINESS

LazTravel posts hefty growth each quarter

Business, Suchit Leesa-nguansuk, Published on 28/11/2024

» LazTravel, the travel booking service of Lazada, has seen bookings grow by double digits each quarter since launching in late 2023, according to the company.

BUSINESS

Line Man Wongnai unveils marketing push

Business, Suchit Leesa-nguansuk, Published on 04/10/2024

» Online food delivery platform Line Man Wongnai is spending 300 million baht on its largest marketing campaign in three years in a push to expand its user base, aiming to become the market leader in terms of revenue.

BUSINESS

Providing a link to China for local firms

Business, Suchit Leesa-nguansuk, Published on 25/05/2024

» Digital marketer DigiLink Thailand, helmed by chief executive Phanavika Limpabandhu, has ambitions to become a partner of Thai entrepreneurs seeking to tap the vast Chinese market.

BUSINESS

Influencer boom raises eyebrows regarding social impact

Business, Suchit Leesa-nguansuk, Published on 06/03/2024

» The rapid rise of influencer-based marketing is fuelling the local creator economy, but also raising concerns about negative effects on society.

BUSINESS

Media spending on course for 4% gain this year

Business, Suchit Leesa-nguansuk, Published on 24/01/2024

» Media spending is expected to grow by 4% this year, similar to 2023, propelled by online, TV and out-of-home media as political stability and government economic stimulus drive demand.

BUSINESS

Lazada chief set for exit

Business, Suchit Leesa-nguansuk, Published on 20/01/2024

» Lazada Thailand is planning to replace its chief, according to a source close to the e-marketplace operator who requested anonymity.