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Ad outlay poised to grow 4.5% in 2025
Business, Suchit Leesa-nguansuk, Published on 05/02/2025
» Marketing spending is projected to grow by 4.5% to more than 92 billion baht this year, driven by the rise of modern commerce, influencers, government stimulus schemes and a strong tourism sector.
Line looks to influencer commerce
Business, Suchit Leesa-nguansuk, Published on 10/07/2020
» Line Thailand is joining hands with Tellscore, a local influencer marketing startup, to embark on influencer commerce, hoping to help brands increase their sales during the economic downturn while attracting influencers to the platform.
Virus, lack of 5G weigh down smartphone market
Business, Suchit Leesa-nguansuk, Published on 31/01/2020
» The local smartphone market looks gloomy this year, weighed down by fears over the virus outbreak, the lack of a 5G network and subdued economic conditions, says an organiser of Thailand Mobile Expo 2020.