Showing 1 - 10 of 11
Garena zeroes in on content localisation
Business, Suchit Leesa-nguansuk, Published on 03/04/2024
» Garena Thailand, an online game developer and publisher under Sea Group, is focusing on content localisation to grow engagement with customers, aligning with the Thai government's soft power policy.
Shopee to cut jobs in Thailand amid economic challenges
Suchit Leesa-nguansuk, Published on 26/09/2022
» E-marketplace company Shopee is pursuing fresh job cuts in Thailand, albeit a low single-digit reduction of its headcount in the country, as part of its efforts to attain profitability and weather economic challenges.
Sea celebrates a decade of growth
Business, Suchit Leesa-nguansuk, Published on 30/07/2022
» Thailand's digital economy has been scaling up over the past decade thanks to the power of various internet firms and one of the key players is Sea (Thailand), the local unit of the NYSE-listed firm Sea, which is behind e-commerce powerhouse Shopee.
Sea to back cross-border e-commerce
Business, Suchit Leesa-nguansuk, Published on 20/07/2022
» Sea (Thailand), the local operating unit of NYSE-listed internet giant Sea, is gearing up to support cross-border e-commerce for Thai enterprises and seeking a licence to serve as a digital bank in the country as part of its move to thrive in the Thai market.
Embracing fans a winner for brands
Business, Suchit Leesa-nguansuk, Published on 14/07/2021
» E-sports fans and sports audiences who tend to have a substantial income and a positive attitude towards brands that support events could serve as a promising target for brands, says market research firm Nielsen.
Asiasoft spurred by boom in online gaming
Business, Suchit Leesa-nguansuk, Published on 19/12/2020
» The online gaming industry is a major business sector that has gained traction during the pandemic, as more people spent extra time at home and engaged in online entertainment content.
Sea sees high local potential for internet economy
Business, Suchit Leesa-nguansuk, Published on 09/08/2019
» Sea Thailand, the local unit of Singapore's unicorn tech startup, is focusing on gaming, e-commerce and mobile payment to cash in on the second largest digital economy in Southeast Asia.
Garena touts Thai e-sports potential
Business, Suchit Leesa-nguansuk, Published on 13/06/2019
» Thailand can develop into a major e-sports destination in Southeast Asia thanks to the huge popularity of video games and revenue generated in the market, says Garena Online (Thailand).
Shopee targets SME sellers with new features
Business, Suchit Leesa-nguansuk, Published on 08/04/2019
» Shopee, a Singapore-based e-commerce site under Sea Group, aims to attract more local small and medium-sized enterprises (SMEs) to increase revenue and leverage its 30 million users.
Mobile firms eye e-sports market
Business, Suchit Leesa-nguansuk, Published on 19/03/2019
» Mobile operators are tapping into the revenue-generating power of e-sports, seeking to cash in on the US$667 million (21.1 billion baht) market.