Showing 1 - 10 of 66
Online worlds offer gateway to youth
Business, Suchit Leesa-nguansuk, Published on 12/05/2025
» Brands are capitalising on online gaming and virtual worlds to tap Gen Z and Gen Alpha markets in what is dubbed the attention economy.
Thai games market set to grow in 2025 despite challenges
Business, Suchit Leesa-nguansuk, Published on 17/04/2025
» The value of Thailand's computer gaming market is projected to reach 36.1 billion baht this year, up 1.6% from 2024, driven by an increasing number of players, new launches, and promotional campaigns by game service providers.
AI the new focus at Commart IT event
Business, Suchit Leesa-nguansuk, Published on 08/03/2024
» The arrival of artificial intelligence (AI)-empowered computers should trigger demand among early adopters at the latest Commart Comtech IT event, stimulating consumer spending after a slowdown in the first two months, says the event organiser and IT product retailers.
YGG aims to power up
Business, Suchit Leesa-nguansuk, Published on 17/02/2024
» Production studio Yggdrazil Group (YGG), known for its popular Home Sweet Home action-horror game, aims to become a SET100 company in the near future and an internationally recognised digital content creator and distributor.
Riot Games to tap into country's promising gaming market
Business, Suchit Leesa-nguansuk, Published on 08/12/2023
» Riot Games, the US-based video game developer, publisher and e-sports tournament organiser, is making an aggressive move to capitalise on Thailand's gaming market, which is the company's third-largest in Asia-Pacific based on users and the second-largest for viewership of e-sports in the region.
Lazada keen to emphasise gamification
Business, Suchit Leesa-nguansuk, Published on 03/11/2023
» Lazada Thailand wants to focus on gamification to increase user stickiness on its platform, aiming to continue its growth momentum.
Thai gamers take centre stage
Business, Suchit Leesa-nguansuk, Published on 21/10/2023
» Thailand could become a gaming hub in Asean based on user numbers and gaming competitions, as well as a place to groom game developers if government commitment aligns with its "National Soft Power" strategy, say organisers at Thailand Game Show 2023.
HP banking on AI for innovation, growth
Business, Suchit Leesa-nguansuk, Published on 04/08/2023
» Artificial intelligence (AI) will bring new experiences to PC users with greater personalisation and increased productivity as it will act like a personal assistant, which will stimulate new consumer demand in the PC market next year, says leading global technology firm HP Inc.
HP growth strategy looks to new product categories
Business, Suchit Leesa-nguansuk, Published on 03/04/2023
» Global tech and computer giant HP Inc is planning for future growth opportunities by focusing on solutions and user experiences beyond the personal computer (PC) market amid global economic headwinds.
JIB introduces digital coin for loyalty scheme
Business, Suchit Leesa-nguansuk, Published on 07/01/2023
» IT retailer JIB Computer Group has embraced corporate blockchain technology as it pushes its utility token JBC coin to serve as a new marketing tool and draw the interest of younger generations.