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BUSINESS

Initiative offers Line 'Safety Check'

Business, Suchit Leesa-nguansuk, Published on 18/12/2025

» The Digital Economy and Society (DES) Ministry has joined hands with four government agencies and Line (Thailand) on disaster notification efforts, offering a "Safety Check" feature on the application.

BUSINESS

Thais idealise the past amid hardships of 2025

Suchit Leesa-nguansuk, Published on 11/12/2025

» Corruption, poverty and military conflict rank among the top concerns for Thais in the second half of the year, while recession fears continue to restrain spending, and hacking for fraudulent or espionage purposes is viewed as a severe risk, with Thailand recording the highest level of concern globally, according to market research company Ipsos.

BUSINESS

FUJIFILM sets out digital expansion plans

Business, Suchit Leesa-nguansuk, Published on 22/07/2025

» FUJIFILM Business Innovation (Thailand) aims to be a digital consultant partner for customers to help organisations move towards digital transformation to reduce costs and increase efficiency.

BUSINESS

Poll finds rising economic anxieties

Business, Suchit Leesa-nguansuk, Published on 18/07/2025

» Thais fear for the future, with rising anxieties over income and possible job losses, according to the "What Worries the World" survey conducted by global market research firm Ipsos.

BUSINESS

Online worlds offer gateway to youth

Business, Suchit Leesa-nguansuk, Published on 12/05/2025

» Brands are capitalising on online gaming and virtual worlds to tap Gen Z and Gen Alpha markets in what is dubbed the attention economy.

BUSINESS

Line outlines 'life platform' roadmap

Business, Suchit Leesa-nguansuk, Published on 05/03/2025

» Line Thailand has unveiled its new services and technology roadmap in a move to go beyond being a communication platform to become a "life platform".

BUSINESS

Facebook targets young adults for growth

Business, Suchit Leesa-nguansuk, Published on 26/07/2024

» Meta's Facebook has focused on deepening engagement with young adults, connecting with the next generation of social consumers, and increasing creators' monetisation.

BUSINESS

SilverActif targets over-50s

Business, Suchit Leesa-nguansuk, Published on 06/12/2023

» The silver generation, meaning people aged 50 and above, is considered a blue ocean for marketers because of their high spending and brand loyalty, though it remains an untapped market, says marketing firm SilverActif Co.

LIFE

Meta touts ability to monetise content

Business, Suchit Leesa-nguansuk, Published on 10/11/2023

» Meta, the parent company of Facebook and Instagram, is building a content creator economy and unlocking creative commerce opportunities in Thailand.

BUSINESS

Line seeks to be open platform

Business, Suchit Leesa-nguansuk, Published on 27/09/2023

» Line Thailand is aiming to become an open platform for developers and corporate users to leverage to develop innovations and services to tap revenue-making opportunities.