Showing 1 - 10 of 70
Digital tech seen key under new government
Business, Suchit Leesa-nguansuk, Published on 10/02/2026
» The public sector under the new government is expected to accelerate the adoption of cloud and artificial intelligence (AI) technology to bridge its legacy bureaucratic systems with advanced digital technology.
Loyalty a challenge among Gen Z employees
Business, Suchit Leesa-nguansuk, Published on 03/02/2026
» Over 50% of Thai Gen Z professionals are expected to leave their employer after only 1-2 years, according to global talent partner Robert Walters.
Thais idealise the past amid hardships of 2025
Suchit Leesa-nguansuk, Published on 11/12/2025
» Corruption, poverty and military conflict rank among the top concerns for Thais in the second half of the year, while recession fears continue to restrain spending, and hacking for fraudulent or espionage purposes is viewed as a severe risk, with Thailand recording the highest level of concern globally, according to market research company Ipsos.
TikTok targets app marketers in bid to accelerate growth
Business, Suchit Leesa-nguansuk, Published on 03/11/2025
» TikTok is helping app marketers move beyond simple download metrics to achieve real business outcomes, turning user acquisition into measurable transactions and long-term growth.
Young Thais ‘dump brands to save costs’
Suchit Leesa-nguansuk, Published on 07/10/2025
» Gen Z Thais love to spend, yet tight budgets have pushed more than 70% to switch to cheaper brands for food, drinks and general items, according to research by the marketing agency VML Thailand.
New DES minister urged to prioritise AI
Business, Suchit Leesa-nguansuk, Published on 23/09/2025
» Three major industry organisations are urging Chaichanok Chidchob, the incoming digital economy and society (DES) minister, to prioritise the national artificial intelligence (AI) policy and sovereign technology development.
New iPhones expected to spur Thai spending
Business, Suchit Leesa-nguansuk, Published on 10/09/2025
» The new iPhone 17 series is expected to increase local consumer spending as users upgrade their premium smartphones, while a stronger baht and a fresh design will help spur sales, say industry analysts and IT retailers.
Line Man Wongnai fears more eateries may shutter
Business, Suchit Leesa-nguansuk, Published on 21/06/2024
» Line Man Wongnai has reported that the online food delivery market continues to grow, but the unfavourable economy could cause more than 50,000 to 100,000 small restaurants to close.
Providing a link to China for local firms
Business, Suchit Leesa-nguansuk, Published on 25/05/2024
» Digital marketer DigiLink Thailand, helmed by chief executive Phanavika Limpabandhu, has ambitions to become a partner of Thai entrepreneurs seeking to tap the vast Chinese market.
Digital ad spending on the increase
Business, Suchit Leesa-nguansuk, Published on 24/04/2024
» Intense competition between local and niche brands against larger players on e-commerce and the rise of affiliate marketing are driving ad spending on digital channels, says Media Intelligence Group.