Showing 1 - 10 of 44
Chat commerce takes off on Line
Business, Suchit Leesa-nguansuk, Published on 11/03/2026
» Line Thailand is seeing rapid uptake of "chat commerce" among small and medium-sized enterprises (SMEs) as businesses seek to diversify sales channels and reduce reliance on e-marketplaces as they raise commission fees.
Traditional media stages 2026 comeback
Business, Suchit Leesa-nguansuk, Published on 25/02/2026
» Thailand's media industry spending is expected to grow by 1.7% in 2026 to reach 87.3 billion baht, as brands shift from short-term performance marketing towards a more balanced, structurally driven growth strategy, according to media agency Media Intelligence Group (MI Group).
Thai telecom firms woo creators
Business, Suchit Leesa-nguansuk, Published on 27/12/2025
» Telecom operators are stepping up efforts to capture future customers with the launch of hubs at Siam Square.
Flight-tracking platform sees traffic soar
Business, Suchit Leesa-nguansuk, Published on 13/09/2025
» The popular global flight-tracking platform Flightradar24 experienced a sudden surge among Thai viewers earlier this month, fuelled by interest from people eager to track the flight movements of former premier Thaksin Shinawatra during his private jet flight to Dubai on Sept 4 and eventual return to Thailand on Sept 8.
Thai games market set to grow in 2025 despite challenges
Business, Suchit Leesa-nguansuk, Published on 17/04/2025
» The value of Thailand's computer gaming market is projected to reach 36.1 billion baht this year, up 1.6% from 2024, driven by an increasing number of players, new launches, and promotional campaigns by game service providers.
Women urged to embrace leadership roles
Business, Suchit Leesa-nguansuk, Published on 11/03/2025
» Building self-confidence, seeking opportunities and finding the right mentors and workplace sponsors are key steps leading to the success of women in technology companies, according to female tech leaders.
Annual match debuts digital card stunt
Business, Suchit Leesa-nguansuk, Published on 01/04/2024
» Yesterday's CU–TU Unity Football Match 2024 used digital light-emitting diode display technology for a card stunt for the first time, promoting sustainability while tapping into social media for marketing.
Pioneer Kotler lifts the lid on Marketing 6.0
Business, Suchit Leesa-nguansuk, Published on 17/11/2023
» Embracing advanced technologies to gain deeper insights into customers and their behaviour, immersive marketing, and a focus on customer value will represent the keys to marketing success in the future, according to globally and locally renowned marketing gurus.
Parties, supporters bank on social media to woo voters
Business, Suchit Leesa-nguansuk, Published on 20/04/2023
» Political parties and their supporters are using social media platforms to convey messages, attempting to woo voters at the polls next month, resulting in a fierce content war among rival camps.
Nielsen puts spotlight on online trends
Business, Suchit Leesa-nguansuk, Published on 03/02/2023
» Streaming, smart connected devices, authentic content, influencers and "shoppertainment" are among the key trends for Thai consumers to monitor this year, says data analytics firm Nielsen Thailand.