Showing 1 - 10 of 121
E-commerce growth eases as brands rethink operating models
Business, Suchit Leesa-nguansuk, Published on 22/01/2026
» Thailand's e-commerce market is projected to post normalised growth this year, expanding by 7% to reach 1.15 trillion baht as the maturing landscape is characterised by heightened complexity and fierce competition.
Brutal e-commerce war forces NocNoc to close
Suchit Leesa-nguansuk, Published on 09/01/2026
» The closure of NocNoc, the last remaining major Thai-owned e‑marketplace, underscores the tough nature of the e‑commerce industry, which demands scale and rapid growth.
Initiative offers Line 'Safety Check'
Business, Suchit Leesa-nguansuk, Published on 18/12/2025
» The Digital Economy and Society (DES) Ministry has joined hands with four government agencies and Line (Thailand) on disaster notification efforts, offering a "Safety Check" feature on the application.
Google Thailand sets out plan to focus on AI
Business, Suchit Leesa-nguansuk, Published on 09/12/2025
» The new head of Google Thailand has unveiled a strategic blueprint centred on artificial intelligence (AI) integration, continued investment in its infrastructure and upskill programmes, and empowering small and medium-sized enterprises (SMEs) to become global exporters.
Savvy execs riff on CEO branding strategies
Business, Suchit Leesa-nguansuk, Published on 20/10/2025
» In the digital era, a number of well-known chief executives are breaking free from the conference room to capitalise on social media, seeking to brand themselves, talk to customers and build fan communities to strengthen their businesses.
Young Thais ‘dump brands to save costs’
Suchit Leesa-nguansuk, Published on 07/10/2025
» Gen Z Thais love to spend, yet tight budgets have pushed more than 70% to switch to cheaper brands for food, drinks and general items, according to research by the marketing agency VML Thailand.
Influencers set to creatively coexist with AI
Business, Suchit Leesa-nguansuk, Published on 07/10/2025
» Artificial intelligence (AI) creators are expected to make decisions using other AI agents, while human influencers will still survive by creatively coexisting with AI, says influencer agency Tellscore.
Online complaints surge by 20% as threats spread
Business, Suchit Leesa-nguansuk, Published on 18/09/2025
» The Electronic Transactions Development Agency (Etda) has reported a sharp rise in online complaints during the first eight months of 2025, with more than 27,000 cases filed, an increase of 20.1% year-on-year.
Gogolook becoming a scam prevention firm
Business, Suchit Leesa-nguansuk, Published on 12/09/2025
» Gogolook, the developer of anti-scam application Whoscall, is undergoing a transformation from a scam detection company to a scam prevention firm.
Brands urged to focus on suitability
Business, Suchit Leesa-nguansuk, Published on 02/06/2025
» Advertisers need to ensure their content is viewable by audiences aligned with their brand reputation, says DoubleVerify, a digital media measurement platform.