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TikTok planning to nurture financial understanding
Business, Suchit Leesa-nguansuk, Published on 22/11/2024
» TikTok is expanding beyond shoppertainment by offering financial edutainment content, in line with the trend of people seeking more financial knowledge to help manage the rising cost of living.
TikTok gears up for shopping feature
Business, Suchit Leesa-nguansuk, Published on 24/03/2022
» Short video platform TikTok is gearing up for a "shoppertainment" drive by leveraging a new feature called "Shop" to facilitate sales opportunities for brands and creators while expanding the range of content to grow the customer base.
TikTok to raise engagement
Business, Suchit Leesa-nguansuk, Published on 19/08/2021
» Short-form video-sharing app TikTok is expanding its reach in terms of entertainment content to shopping, edutainment and infotainment to bolster user engagement amid tough competition in the segment.