Showing 1 - 10 of 63
Line pivots to new role in digital economy
Business, Suchit Leesa-nguansuk, Published on 01/12/2025
» Line Thailand is charting a bold new course by launching mini programs and agentic artificial intelligence (AI) assistants, aiming to reshape the country's digital economy under its new chief executive.
Lazada joins YouTube scheme
Business, Suchit Leesa-nguansuk, Published on 08/11/2025
» YouTube has extended its shopping affiliate programme in Thailand to cover Lazada, fuelling the nation's thriving video commerce landscape.
Flight-tracking platform sees traffic soar
Business, Suchit Leesa-nguansuk, Published on 13/09/2025
» The popular global flight-tracking platform Flightradar24 experienced a sudden surge among Thai viewers earlier this month, fuelled by interest from people eager to track the flight movements of former premier Thaksin Shinawatra during his private jet flight to Dubai on Sept 4 and eventual return to Thailand on Sept 8.
Association revises digital spending forecast to 5% growth
Suchit Leesa-nguansuk, Published on 14/08/2025
» The Digital Advertising Association Thailand (DAAT) has revised its total spending forecast for this year to 5% growth, valued at 33 billion baht, down from a 10% gain due to ongoing uncertainties and the economic downturn.
Foldable phones struggle to make an impact
Business, Suchit Leesa-nguansuk, Published on 22/07/2025
» The foldable smartphone market in Thailand faces significant hurdles when it comes to mainstream adoption, primarily due to the high prices of the models in the market, a lack of optimised content for foldable displays, and limited consumer demand.
Commart buoyant despite uncertainty
Business, Suchit Leesa-nguansuk, Published on 04/07/2025
» A surge of gaming devices, the unveiling of devices powered by artificial intelligence (AI) and aggressive promotions are expected to encourage purchases at IT and computer fair Commart.
Thailand tightening e-commerce rules
Suchit Leesa-nguansuk, Published on 11/06/2025
» Thailand is preparing to increase oversight of digital marketplaces, adding rules for certain types of platforms to strengthen consumer protection and ensure responsible e-commerce, according to the Electronic Transactions Development Agency (ETDA).
Strong baht, AI appeal could drive Thai iPhone sales
Suchit Leesa-nguansuk, Published on 10/09/2024
» The launch of the Apple iPhone 16 this week with artificial intelligence (AI) capability, coupled with a stronger baht, is expected to accelerate the upgrade cycle for iPhone users, say analysts and retailers.
Annual match debuts digital card stunt
Business, Suchit Leesa-nguansuk, Published on 01/04/2024
» Yesterday's CU–TU Unity Football Match 2024 used digital light-emitting diode display technology for a card stunt for the first time, promoting sustainability while tapping into social media for marketing.
Thailand keen to join the chip frenzy
Business, Suchit Leesa-nguansuk, Published on 29/03/2024
» Thailand wants to attract more foreign investment to produce advanced semiconductors this year, according to the Board of Investment (BoI).