Showing 1 - 6 of 6
Savvy execs riff on CEO branding strategies
Business, Suchit Leesa-nguansuk, Published on 20/10/2025
» In the digital era, a number of well-known chief executives are breaking free from the conference room to capitalise on social media, seeking to brand themselves, talk to customers and build fan communities to strengthen their businesses.
Ad outlay poised to grow 4.5% in 2025
Business, Suchit Leesa-nguansuk, Published on 05/02/2025
» Marketing spending is projected to grow by 4.5% to more than 92 billion baht this year, driven by the rise of modern commerce, influencers, government stimulus schemes and a strong tourism sector.
On a mission to fine-tune local TV content
Business, Suchit Leesa-nguansuk, Published on 07/03/2020
» After 50 years in the TV industry, Channel 3 is facing its toughest challenge with the global trend of digital disruption. A lot remains to be proved for Ariya Banomyong, president of Channel 3 operator BEC World Plc, including whether he can see BEC through the storm and find proper and sustainable business solutions for the firm.
Bumrungrad teams with US firm Biotia
Business, Suchit Leesa-nguansuk, Published on 15/10/2018
» Bumrungrad International Hospital is joining with Biotia, a New York-based health tech startup, to pilot artificial intelligence (AI) and sequencing-based technology to reduce time for detecting pathogens and drug resistance.
TFIT urges worker re-skilling
Business, Suchit Leesa-nguansuk, Published on 16/08/2018
» Thailand needs to retrain its new-generation workforce in data analytics and digital literacy to get ready for the digital transformation in the next five years, says the Thai Federation of ICT Technology Association (TFIT).
Beat AI or die: Plan to save jobs
Business, Suchit Leesa-nguansuk, Published on 15/05/2018
» Thailand Development Research Institute (TRDI) has urged the government to develop a strategy for artificial intelligence (AI) to stimulate the economy on a long-term basis and build a better-equipped future workforce.