Showing 1 - 10 of 15
TikTok eyes live commerce expansion
Business, Suchit Leesa-nguansuk, Published on 17/05/2024
» TikTok Shop wants to promote Thai soft power through its live commerce events.
TikTok challenges e-marketplaces
Business, Suchit Leesa-nguansuk, Published on 04/11/2023
» With nearly 50 million TikTok users in Thailand, ByteDance's short-form video platform is fast becoming an important tool to unlock opportunities for content creators and merchants, posing a strong challenge to existing e-marketplace platforms.
Meta banking on AI to optimise returns
Business, Suchit Leesa-nguansuk, Published on 23/08/2023
» Meta Thailand is capitalising on artificial intelligence (AI) to optimise return on investment for advertisers and businesses amid tough economic conditions, while also focusing on Reels, its short video clip service which competes with TikTok.
Evaluating the impact of ChatGPT
Business, Suchit Leesa-nguansuk, Published on 30/01/2023
» ChatGPT chatbot has taken the world by storm since its launch in November. The artificial intelligence (AI)-powered tool can answer questions in beautifully written sentences, assist programmers in writing code, compose songs and poems, as well as write articles.
TikTok's Asean users top 240m
Business, Suchit Leesa-nguansuk, Published on 19/04/2022
» TikTok, a short-form video platform, says its user base in Asean has surpassed 240 million while it is forging ahead with its plan to become a trusted entertainment platform, going beyond just music and dance.
New Line unit to diversify revenue
Business, Suchit Leesa-nguansuk, Published on 08/07/2021
» Line, the most popular messaging app in Thailand, has formed a new business unit emphasising stickers, music and horoscope services to sharpen its focus on this consumer segment.
TikTok chases monetisation possibilities
Business, Suchit Leesa-nguansuk, Published on 03/10/2020
» Short-form video-sharing app TikTok has taken the world by storm with a variety of content, from dancing girls and pet tricks to comedy and celebrities. But the Chinese app remains focused, keen to monetise the platform through collaboration with brands.
UMG takes on T-pop promotion with iAM
Business, Suchit Leesa-nguansuk, Published on 08/08/2020
» Universal Music Group (UMG) Thailand, the local unit of the global music label, has joined forces with Independent Artist Management (iAM), a talent management firm, to produce Thai artists and gear up for "T-pop" promotion in Asia.
Experts say social media engagement is ripe for ads
Business, Suchit Leesa-nguansuk, Published on 28/02/2020
» Social media use in Thailand has reached maturity, but engagement is still on the rise with about 7.2 billion messages recorded throughout last year, according to social media pundits.
TikTok seeks out ad revenue routes
Business, Suchit Leesa-nguansuk, Published on 26/02/2020
» TikTok, a short-form mobile video app from China, is exploring ad opportunities in Thailand where the platform's popularity is gathering steam, particularly among youngsters.