Showing 1 - 7 of 7
Traditional media stages 2026 comeback
Business, Suchit Leesa-nguansuk, Published on 25/02/2026
» Thailand's media industry spending is expected to grow by 1.7% in 2026 to reach 87.3 billion baht, as brands shift from short-term performance marketing towards a more balanced, structurally driven growth strategy, according to media agency Media Intelligence Group (MI Group).
True Digital eager to put spotlight on AI features
Business, Suchit Leesa-nguansuk, Published on 21/12/2022
» True Digital Group, a digital business arm of telecom operator True Corporation, has highlighted the importance of artificial intelligence (AI), saying this emerging technology can empower various sectors, ranging from healthcare and retail to agriculture.
Digital ad spending slows amid economic headwinds
Business, Suchit Leesa-nguansuk, Published on 02/09/2022
» Economic strife is expected to lower this year's digital advertising spending growth rate to 7%, or around 26 billion baht, down from an 18% rise last year, according to the Digital Advertising Association Thailand (DAAT).
Digital media spending predicted to increase 11% in 2021
Business, Suchit Leesa-nguansuk, Published on 24/09/2021
» Despite the economic slowdown, digital media spending is expected to surge 11% this year to 23.3 billion baht, with e-commerce platforms at the forefront of the outlay, according to GroupM, a media investment firm.
Digital ad spending to see flat growth in 2020
Business, Suchit Leesa-nguansuk, Published on 05/09/2020
» The country's digital advertising spending is projected to see flat growth this year because of the coronavirus pandemic, for the first time in eight years, says a report jointly commissioned by the Digital Advertising Association of Thailand (DAAT) and marketing consultancy Kantar Insights Thailand.
5G takes centre stage with various tech demos
Business, Suchit Leesa-nguansuk, Published on 29/10/2019
» Enthusiasm for the 5G wireless network is heightening with an array of related use cases, Internet of Things (IoT) and artificial intelligence (AI) technologies that capitalise on the ultra-fast internet, all on display at Digital Thailand Big Bang 2019.
Thailand's digital advertising poised for growth
Business, Suchit Leesa-nguansuk, Published on 16/01/2019
» Digital advertising in the country this year should reach 124 billion baht, marking growth of 4.8%, thanks to consumer sentiment rebounding, the upcoming general election, government stimulus and fast online media growth, says a marketing and media network.