Showing 1 - 10 of 41
Line Man Wongnai postpones SET listing
Business, Suchit Leesa-nguansuk, Published on 11/12/2025
» Line Man Wongnai is to postpone its plan to list shares on the Stock Exchange of Thailand (SET) this year due to unfavourable market conditions.
Savvy execs riff on CEO branding strategies
Business, Suchit Leesa-nguansuk, Published on 20/10/2025
» In the digital era, a number of well-known chief executives are breaking free from the conference room to capitalise on social media, seeking to brand themselves, talk to customers and build fan communities to strengthen their businesses.
Live streaming sales change the game
Suchit Leesa-nguansuk, Published on 16/10/2025
» Live commerce in Thailand has ushered in a new era, marked by a high value of sales transactions within a short period, similar to the landscape in China.
Acer, Butterbear team up for laptop
Business, Suchit Leesa-nguansuk, Published on 10/07/2025
» Acer Computer has teamed up with Butterbear, a famous Thai mascot, to launch a limited edition laptop appealing to a younger local audience.
Online worlds offer gateway to youth
Business, Suchit Leesa-nguansuk, Published on 12/05/2025
» Brands are capitalising on online gaming and virtual worlds to tap Gen Z and Gen Alpha markets in what is dubbed the attention economy.
TikTok eyes live commerce expansion
Business, Suchit Leesa-nguansuk, Published on 17/05/2024
» TikTok Shop wants to promote Thai soft power through its live commerce events.
SilverActif targets over-50s
Business, Suchit Leesa-nguansuk, Published on 06/12/2023
» The silver generation, meaning people aged 50 and above, is considered a blue ocean for marketers because of their high spending and brand loyalty, though it remains an untapped market, says marketing firm SilverActif Co.
Interest in online food delivery eases
Business, Suchit Leesa-nguansuk, Published on 31/07/2023
» The value of the online food delivery market this year is expected to dip 0.6% year-on-year to 86 billion baht, while the volume of orders is forecast to decrease by 11.3%, according to Kasikorn Research Center (K-Research).
HP explores local growth trends
Business, Suchit Leesa-nguansuk, Published on 10/06/2023
» HP Thailand, the local operating unit of the global tech firm, has unveiled its "Future Ready" strategies for 2023-24, aiming to capture growth in Thailand's digital economy.
Social media plays key role in election
Business, Suchit Leesa-nguansuk, Published on 16/05/2023
» Social media, along with appealing content, was seen as a game changer in the 2023 election and is even believed to have played a key role in the victory of the Moving Forward Party, according to digital agencies and mass communication experts.