Showing 1 - 10 of 23
Line Man Wongnai postpones SET listing
Business, Suchit Leesa-nguansuk, Published on 11/12/2025
» Line Man Wongnai is to postpone its plan to list shares on the Stock Exchange of Thailand (SET) this year due to unfavourable market conditions.
Savvy execs riff on CEO branding strategies
Business, Suchit Leesa-nguansuk, Published on 20/10/2025
» In the digital era, a number of well-known chief executives are breaking free from the conference room to capitalise on social media, seeking to brand themselves, talk to customers and build fan communities to strengthen their businesses.
Live streaming sales change the game
Suchit Leesa-nguansuk, Published on 16/10/2025
» Live commerce in Thailand has ushered in a new era, marked by a high value of sales transactions within a short period, similar to the landscape in China.
Acer, Butterbear team up for laptop
Business, Suchit Leesa-nguansuk, Published on 10/07/2025
» Acer Computer has teamed up with Butterbear, a famous Thai mascot, to launch a limited edition laptop appealing to a younger local audience.
Online worlds offer gateway to youth
Business, Suchit Leesa-nguansuk, Published on 12/05/2025
» Brands are capitalising on online gaming and virtual worlds to tap Gen Z and Gen Alpha markets in what is dubbed the attention economy.
SilverActif targets over-50s
Business, Suchit Leesa-nguansuk, Published on 06/12/2023
» The silver generation, meaning people aged 50 and above, is considered a blue ocean for marketers because of their high spending and brand loyalty, though it remains an untapped market, says marketing firm SilverActif Co.
Social media plays key role in election
Business, Suchit Leesa-nguansuk, Published on 16/05/2023
» Social media, along with appealing content, was seen as a game changer in the 2023 election and is even believed to have played a key role in the victory of the Moving Forward Party, according to digital agencies and mass communication experts.
SE Asia telecom mergers revolutionise industry: Indosat’s success story
Business, Suchit Leesa-nguansuk, Published on 05/04/2023
» The telecom industry in Southeast Asia is experiencing a dynamic transformation following the merger of the region’s leading telecom operators. This consolidation is designed to improve the competitiveness and capabilities of the telecom operators by leveraging their resources to gain efficiency while building customer value.
Brandverse preps B20m for metaverse
Business, Suchit Leesa-nguansuk, Published on 01/03/2022
» Brandverse, a metaverse design and service provider, is investing more than 20 million baht to develop a metaverse ecosystem, joining hands with over 50 organisations to catch the surging wave of this virtual environment tech.
A new world order
Business, Suchit Leesa-nguansuk, Published on 07/02/2022
» Driven by the pandemic and technological disruptions, digital transformation is now a requirement for every organisation to respond to changes in customer behaviour towards the online realm as well as new labour patterns, according to tech consulting firms.