BUSINESS

Media spending to see 4% decline

Business, Suchit Leesa-nguansuk, Published on 22/07/2021

» The worsening pandemic situation and plunge in advertising budgets are expected to drive down media spending this year with a 4% year-on-year contraction to 72.1 billion baht -- a critical situation for the industry, according to Media Intelligence (MI), a creative and media planning agency.