Showing 1 - 10 of 20
Savvy execs riff on CEO branding strategies
Business, Suchit Leesa-nguansuk, Published on 20/10/2025
» In the digital era, a number of well-known chief executives are breaking free from the conference room to capitalise on social media, seeking to brand themselves, talk to customers and build fan communities to strengthen their businesses.
Authorities ramp up awareness of scams
Business, Suchit Leesa-nguansuk, Published on 30/08/2023
» As online scams remain rampant and in recent cases scammers are using the names of high-profile businesspeople to lure the public to invest with them, local authorities are lining up to advise people to be cautious and verify the authenticity of any links or messages sent to them.
Ad spending in 2023 to grow by only 2.5%
Business, Suchit Leesa-nguansuk, Published on 30/08/2023
» Media spending in 2023 is expected to grow by only 2.5%, lower than the previous forecast of 5% growth, as advertisers tighten their budgets amid lower consumer purchasing power, according to leading creative agency Media Intelligence.
Coursera serves up programmes in Thai
Business, Suchit Leesa-nguansuk, Published on 18/08/2023
» Coursera Inc, a leading global online learning platform, is looking to capture the Thai market by providing a large number of courses in Thai and offering features powered by artificial intelligence (AI) to make online learning more personalised and interactive.
Parties, supporters bank on social media to woo voters
Business, Suchit Leesa-nguansuk, Published on 20/04/2023
» Political parties and their supporters are using social media platforms to convey messages, attempting to woo voters at the polls next month, resulting in a fierce content war among rival camps.
Survey: Healthcare ranks as top online activity
Business, Suchit Leesa-nguansuk, Published on 24/08/2022
» The top internet activity for Thais was receiving healthcare consulting and services, while Gen Y spent the most time -- 8 hours and 55 minutes a day -- on the internet compared with other generations, according to the latest survey by the Electronic Transactions Development Agency (ETDA).
Lazada backlash puts spotlight on digital ads
Business, Suchit Leesa-nguansuk, Published on 07/05/2022
» Media and digital pundits have urged agencies and brands to be cautious about their online communications and advertisements involving sensitive issues, as they can backfire and jeopardise their images.
Facebook video boom lures firms
Business, Suchit Leesa-nguansuk, Published on 20/11/2021
» With 70% of Thais viewing videos on Facebook's Watch feature every month, businesses are being encouraged to tap the market and get creators and publishers involved, according to the platform's rebranded parent company Meta.
Pundits cheered by early sale of iPhone 13 range
Business, Suchit Leesa-nguansuk, Published on 16/09/2021
» Early availability of the iPhone 13 line-up in Thailand will help stimulate demand for 5G-enabled smartphones and add growth to the premium device segment in the country, say industry pundits.
TikTok, YouTube sharpen Thai focus
Business, Suchit Leesa-nguansuk, Published on 19/07/2021
» Short-video platform giants TikTok and YouTube are bearing down on the Thai market, with the former gearing up for a "shoppertainment" concept using e-commerce, and the latter expanding its short video-making service in the country.