Showing 1 - 10 of 132
Chat commerce gains ground
Business, Suchit Leesa-nguansuk, Published on 12/03/2026
» Artificial intelligence (AI)-powered conversational commerce is intensifying in Thailand as major platforms such as Meta and Line step up efforts to support local small and medium-sized enterprises (SMEs).
Microsoft backs local AI-driven legal reform
Business, Suchit Leesa-nguansuk, Published on 05/03/2026
» Microsoft is urging Southeast Asian governments to accelerate the adoption of artificial intelligence (AI) through "broad diffusion", warning that emerging economies risk being left behind as the developed world advances rapidly.
Cloud security gaps exposed as AI threats intensify
Business, Suchit Leesa-nguansuk, Published on 25/02/2026
» Roughly 70% of organisations have experienced cloud application security challenges stemming from misconfigurations and limited centralised management, according to a cloud security posture assessment jointly conducted by cybersecurity firm Palo Alto Networks and the National Cyber Security Agency (NCSA).
E-commerce growth eases as brands rethink operating models
Business, Suchit Leesa-nguansuk, Published on 22/01/2026
» Thailand's e-commerce market is projected to post normalised growth this year, expanding by 7% to reach 1.15 trillion baht as the maturing landscape is characterised by heightened complexity and fierce competition.
Line pivots to new role in digital economy
Business, Suchit Leesa-nguansuk, Published on 01/12/2025
» Line Thailand is charting a bold new course by launching mini programs and agentic artificial intelligence (AI) assistants, aiming to reshape the country's digital economy under its new chief executive.
Shopee and Meta partner on tool suite
Business, Suchit Leesa-nguansuk, Published on 24/10/2025
» Leading e-commerce platform Shopee has teamed up with Meta on a new suite of tools that make it easier for people to discover products on Facebook and purchase them directly through Shopee.
Savvy execs riff on CEO branding strategies
Business, Suchit Leesa-nguansuk, Published on 20/10/2025
» In the digital era, a number of well-known chief executives are breaking free from the conference room to capitalise on social media, seeking to brand themselves, talk to customers and build fan communities to strengthen their businesses.
Coursera slashes prices as AI demand grows
Business, Suchit Leesa-nguansuk, Published on 08/10/2025
» Coursera, an online learning platform, is introducing a regionally localised pricing model that lowers course prices in Thailand by up to 40%.
Young Thais ‘dump brands to save costs’
Suchit Leesa-nguansuk, Published on 07/10/2025
» Gen Z Thais love to spend, yet tight budgets have pushed more than 70% to switch to cheaper brands for food, drinks and general items, according to research by the marketing agency VML Thailand.
Influencers set to creatively coexist with AI
Business, Suchit Leesa-nguansuk, Published on 07/10/2025
» Artificial intelligence (AI) creators are expected to make decisions using other AI agents, while human influencers will still survive by creatively coexisting with AI, says influencer agency Tellscore.