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Search Result for “case study”

Showing 1 - 10 of 332

BUSINESS

Thai firms urged to adopt AI in data transformation

Business, Suchit Leesa-nguansuk, Published on 12/02/2026

» NetApp, an intelligent data infrastructure company, has outlined its vision to help organisations overcome data challenges and accelerate their artificial intelligence (AI) innovation with greater scalability, security and cost efficiency.

BUSINESS

WD targets hard drives for AI economy

Suchit Leesa-nguansuk, Published on 06/02/2026

» WD, formerly known as Western Digital, has repositioned itself as a strategic storage infrastructure partner in the artificial intelligence (AI)-driven data economy, focusing on adapting hard drives for AI workloads.

BUSINESS

Survey identifies rapid shifts in market

Business, Suchit Leesa-nguansuk, Published on 16/12/2025

» Thailand's labour market is rapidly shifting, with 90% of employers now seeking candidates with artificial intelligence (AI) skills and 93% requiring strong English communication, according to a survey by Mahidol University International College (MUIC).

BUSINESS

Cybercriminals increasingly prey on small firms

Business, Suchit Leesa-nguansuk, Published on 05/12/2025

» Small and medium-sized enterprises (SMEs) are increasingly being targeted by cybercriminals, who exploit them for supply chain attacks or demand a ransom for their data.

BUSINESS

Google launches AI initiative in Thailand

Business, Suchit Leesa-nguansuk, Published on 27/11/2025

» Google Cloud has launched the PanyaThAI flagship transformation programme to fast‑track Thailand's adoption of agentic artificial intelligence (AI) to drive the AI economy.

BUSINESS

Tech to transform rice farming

Business, Suchit Leesa-nguansuk, Published on 19/11/2025

» Thailand's rice industry is undergoing a transformation as the National Electronics and Computer Technology Center (Nectec) applies artificial intelligence (AI) and computer vision technology to reduce risks from unpredictable environments, allowing for a precision farming approach.

BUSINESS

Call for focus on impactful AI

Business, Suchit Leesa-nguansuk, Published on 23/10/2025

» Thailand should widely apply artificial intelligence (AI) to create a real impact rather than focusing solely on attracting investment in AI-ready data centres to drive economic growth and increase equality, according to leading economists and technology providers.

BUSINESS

Savvy execs riff on CEO branding strategies

Business, Suchit Leesa-nguansuk, Published on 20/10/2025

» In the digital era, a number of well-known chief executives are breaking free from the conference room to capitalise on social media, seeking to brand themselves, talk to customers and build fan communities to strengthen their businesses.

BUSINESS

Live streaming sales change the game

Suchit Leesa-nguansuk, Published on 16/10/2025

» Live commerce in Thailand has ushered in a new era, marked by a high value of sales transactions within a short period, similar to the landscape in China. 

BUSINESS

Young Thais ‘dump brands to save costs’

Suchit Leesa-nguansuk, Published on 07/10/2025

» Gen Z Thais love to spend, yet tight budgets have pushed more than 70% to switch to cheaper brands for food, drinks and general items, according to research by the marketing agency VML Thailand.