Showing 1 - 10 of 134
Chat commerce takes off on Line
Business, Suchit Leesa-nguansuk, Published on 11/03/2026
» Line Thailand is seeing rapid uptake of "chat commerce" among small and medium-sized enterprises (SMEs) as businesses seek to diversify sales channels and reduce reliance on e-marketplaces as they raise commission fees.
Traditional media stages 2026 comeback
Business, Suchit Leesa-nguansuk, Published on 25/02/2026
» Thailand's media industry spending is expected to grow by 1.7% in 2026 to reach 87.3 billion baht, as brands shift from short-term performance marketing towards a more balanced, structurally driven growth strategy, according to media agency Media Intelligence Group (MI Group).
Epson eyes growing corporate market
Business, Suchit Leesa-nguansuk, Published on 17/02/2026
» Epson (Thailand) Co Ltd is placing greater emphasis on the corporate customer segment, where demand for document management solutions continues to grow, as part of its strategy to achieve at least 5% growth in the company's 2026 fiscal year.
Thai telecom firms woo creators
Business, Suchit Leesa-nguansuk, Published on 27/12/2025
» Telecom operators are stepping up efforts to capture future customers with the launch of hubs at Siam Square.
Flight-tracking platform sees traffic soar
Business, Suchit Leesa-nguansuk, Published on 13/09/2025
» The popular global flight-tracking platform Flightradar24 experienced a sudden surge among Thai viewers earlier this month, fuelled by interest from people eager to track the flight movements of former premier Thaksin Shinawatra during his private jet flight to Dubai on Sept 4 and eventual return to Thailand on Sept 8.
YouTube Shopping, Shopee tie-up thriving
Business, Suchit Leesa-nguansuk, Published on 21/08/2025
» Thailand's e-commerce sector continues to grow due to intensifying market competition, fuelled by rising video commerce and competition in providing faster delivery times.
NCSA boosts cyber defence amid rising border tensions
Suchit Leesa-nguansuk, Published on 24/07/2025
» The National Cyber Security Agency (NCSA) is reinforcing the resilience of critical infrastructure in preparation for potential cyberattacks, while the Electronic Transactions Development Agency (ETDA) has warned against artificial intelligence-generated deepfakes in information warfare—particularly amid escalating tensions at the Thailand-Cambodia border.
YouTube targets Southeast Asia as viewer numbers spike
Suchit Leesa-nguansuk, Published on 05/06/2025
» YouTube says it has a strong growth trajectory in Southeast Asia, with 7,600 channels in the region claiming at least 1 million subscribers each.
Lower growth in Thai ad spending predicted
Suchit Leesa-nguansuk, Published on 07/05/2025
» The digital media agency Media Intelligence Group (MI) has revised down its growth forecast for advertising and marketing spending in Thailand this year to 2.2%, representing 87.6 billion baht in total spending, from an earlier projection of 4.5% growth, citing unfavourable economic conditions.
Line outlines 'life platform' roadmap
Business, Suchit Leesa-nguansuk, Published on 05/03/2025
» Line Thailand has unveiled its new services and technology roadmap in a move to go beyond being a communication platform to become a "life platform".