Showing 1 - 10 of 30
Thai telecom firms woo creators
Business, Suchit Leesa-nguansuk, Published on 27/12/2025
» Telecom operators are stepping up efforts to capture future customers with the launch of hubs at Siam Square.
Flight-tracking platform sees traffic soar
Business, Suchit Leesa-nguansuk, Published on 13/09/2025
» The popular global flight-tracking platform Flightradar24 experienced a sudden surge among Thai viewers earlier this month, fuelled by interest from people eager to track the flight movements of former premier Thaksin Shinawatra during his private jet flight to Dubai on Sept 4 and eventual return to Thailand on Sept 8.
Annual match debuts digital card stunt
Business, Suchit Leesa-nguansuk, Published on 01/04/2024
» Yesterday's CU–TU Unity Football Match 2024 used digital light-emitting diode display technology for a card stunt for the first time, promoting sustainability while tapping into social media for marketing.
Pioneer Kotler lifts the lid on Marketing 6.0
Business, Suchit Leesa-nguansuk, Published on 17/11/2023
» Embracing advanced technologies to gain deeper insights into customers and their behaviour, immersive marketing, and a focus on customer value will represent the keys to marketing success in the future, according to globally and locally renowned marketing gurus.
Parties, supporters bank on social media to woo voters
Business, Suchit Leesa-nguansuk, Published on 20/04/2023
» Political parties and their supporters are using social media platforms to convey messages, attempting to woo voters at the polls next month, resulting in a fierce content war among rival camps.
Nielsen puts spotlight on online trends
Business, Suchit Leesa-nguansuk, Published on 03/02/2023
» Streaming, smart connected devices, authentic content, influencers and "shoppertainment" are among the key trends for Thai consumers to monitor this year, says data analytics firm Nielsen Thailand.
Media spending set to hit B85.7bn in 2023
Business, Suchit Leesa-nguansuk, Published on 21/12/2022
» Media spending is predicted to grow 4.2% to 85.7 billion baht in 2023, slower than the 8.1% surge forecast for 2022, because of the projection for economic turbulence next year, says Media Intelligence Group (MI), a media planning and creative agency.
True says all IPTV platforms can show finals
News, Suchit Leesa-nguansuk, Published on 17/12/2022
» World Cup football fans on internet protocol TV (IPTV) platforms can watch the last two matches of the tournament this weekend, with True Corporation allowing all IPTV operators to relay live the third-place and World Cup final matches.
Last 2 World Cup matches free on IPTV
Suchit Leesa-nguansuk, Published on 16/12/2022
» The last two World Cup matches will be available for free on all internet protocol TV (IPTV) platforms, says True Corp, which earlier went to court to protect what it said was its exclusive broadcast rights.
Sellers unfazed as Facebook scraps live shopping feature
Business, Suchit Leesa-nguansuk, Published on 09/08/2022
» A decision by Facebook to scrap its live shopping feature in October is unlikely to take a heavy toll on e-commerce in Thailand where sellers have not significantly counted on this function for their sales, according to industry pundits.