Showing 1 - 10 of 16
Savvy execs riff on CEO branding strategies
Business, Suchit Leesa-nguansuk, Published on 20/10/2025
» In the digital era, a number of well-known chief executives are breaking free from the conference room to capitalise on social media, seeking to brand themselves, talk to customers and build fan communities to strengthen their businesses.
Influencers set to creatively coexist with AI
Business, Suchit Leesa-nguansuk, Published on 07/10/2025
» Artificial intelligence (AI) creators are expected to make decisions using other AI agents, while human influencers will still survive by creatively coexisting with AI, says influencer agency Tellscore.
Pioneer Kotler lifts the lid on Marketing 6.0
Business, Suchit Leesa-nguansuk, Published on 17/11/2023
» Embracing advanced technologies to gain deeper insights into customers and their behaviour, immersive marketing, and a focus on customer value will represent the keys to marketing success in the future, according to globally and locally renowned marketing gurus.
Call for more soft power policies to plug Thailand
Business, Suchit Leesa-nguansuk, Published on 19/09/2023
» The new government should utilise entertainment, TV series and games as soft power to promote the country's branding, according to Digital Content Association of Thailand (DCAT).
E-commerce sector enters the next phase
Business, Suchit Leesa-nguansuk, Published on 20/03/2023
» Thailand's e-commerce landscape is entering the next stage where major e-marketplace players are introducing innovative features to woo customers instead of focusing on price wars, while social commerce is strengthening in a bid to capture buyers.
Thailand showcases new tech at regional awards
Business, Suchit Leesa-nguansuk, Published on 11/01/2023
» Thailand has the potential to develop its own innovations and technologies to serve its needs for digital transformation and create differences while reducing dependence on imported tech, according to the Association of Thai ICT Industry (ATCI).
Digital spending to grow 9%
Business, Suchit Leesa-nguansuk, Published on 28/03/2022
» Digital advertising spending is expected to continue to grow in 2022, though by a smaller margin than the 18% surge recorded last year amid concerns about the weak economy, according to the Thailand Digital Advertising Spend Report.
Collaboration supports brands' digital transformation
Business, Suchit Leesa-nguansuk, Published on 03/11/2021
» GREYnJ United, local unit of global ad agency Grey Group, has collaborated with N-Squared eCommerce, an e-commerce solution provider, to support digital transformation among brands to capitalise on the growth of online retail under a "brand commerce" drive.
True unveils new studio for virtual reality content
Business, Suchit Leesa-nguansuk, Published on 16/12/2020
» True Corp has opened a 20-million-baht studio as a venue to produce virtual reality (VR) and augmented reality (AR) content, aiming to tap that burgeoning entertainment market.
TDRI urges Thai soft power tactics
Business, Suchit Leesa-nguansuk, Published on 09/06/2020
» Agility, resilience and soft power strategy are crucial elements for Thailand to survive in the post-Covid world, according to leading economic analysts.