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Search Result for “brand experience”

Showing 1 - 10 of 589

BUSINESS

Traditional media stages 2026 comeback

Business, Suchit Leesa-nguansuk, Published on 25/02/2026

» Thailand's media industry spending is expected to grow by 1.7% in 2026 to reach 87.3 billion baht, as brands shift from short-term performance marketing towards a more balanced, structurally driven growth strategy, according to media agency Media Intelligence Group (MI Group).

BUSINESS

Epson eyes growing corporate market

Business, Suchit Leesa-nguansuk, Published on 17/02/2026

» Epson (Thailand) Co Ltd is placing greater emphasis on the corporate customer segment, where demand for document management solutions continues to grow, as part of its strategy to achieve at least 5% growth in the company's 2026 fiscal year.

BUSINESS

Call for bonfire of digital rules to assist private tech sector

Business, Suchit Leesa-nguansuk, Published on 22/01/2026

» Political parties should step back from the concept of the government building and operating digital platforms by themselves to maintain digital sovereignty, instead focusing on clearing regulatory roadblocks and providing incentives to local platforms to increase their competitiveness, say tech leaders.

BUSINESS

E-commerce growth eases as brands rethink operating models

Business, Suchit Leesa-nguansuk, Published on 22/01/2026

» Thailand's e-commerce market is projected to post normalised growth this year, expanding by 7% to reach 1.15 trillion baht as the maturing landscape is characterised by heightened complexity and fierce competition.

BUSINESS

Flash Group to cease Malaysia operations

Suchit Leesa-nguansuk, Published on 12/01/2026

» Flash Group, Thailand’s unicorn startup, recently announced the closure of its express delivery operations in Malaysia as of Jan 31 after more than three years of service.

BUSINESS

Thai telecom firms woo creators

Business, Suchit Leesa-nguansuk, Published on 27/12/2025

» Telecom operators are stepping up efforts to capture future customers with the launch of hubs at Siam Square.

BUSINESS

Survey identifies rapid shifts in market

Business, Suchit Leesa-nguansuk, Published on 16/12/2025

» Thailand's labour market is rapidly shifting, with 90% of employers now seeking candidates with artificial intelligence (AI) skills and 93% requiring strong English communication, according to a survey by Mahidol University International College (MUIC).

BUSINESS

Google Thailand sets out plan to focus on AI

Business, Suchit Leesa-nguansuk, Published on 09/12/2025

» The new head of Google Thailand has unveiled a strategic blueprint centred on artificial intelligence (AI) integration, continued investment in its infrastructure and upskill programmes, and empowering small and medium-sized enterprises (SMEs) to become global exporters.

BUSINESS

Line pivots to new role in digital economy

Business, Suchit Leesa-nguansuk, Published on 01/12/2025

» Line Thailand is charting a bold new course by launching mini programs and agentic artificial intelligence (AI) assistants, aiming to reshape the country's digital economy under its new chief executive.

BUSINESS

Google launches AI initiative in Thailand

Business, Suchit Leesa-nguansuk, Published on 27/11/2025

» Google Cloud has launched the PanyaThAI flagship transformation programme to fast‑track Thailand's adoption of agentic artificial intelligence (AI) to drive the AI economy.