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BUSINESS

Acer looks beyond computer market

Business, Suchit Leesa-nguansuk, Published on 21/03/2026

» Acer Computer is accelerating its expansion beyond the computer market into healthcare, energy, industrial PCs and large home appliances, while stepping up local assembly to expand its "Made in Thailand" portfolio.

BUSINESS

Lazada rides trade-up trend in Thai market

Business, Suchit Leesa-nguansuk, Published on 26/02/2026

» Lazada Thailand is shifting its strategy to "confidence commerce", prioritising trust and reliability over price or delivery speed.

BUSINESS

Traditional media stages 2026 comeback

Business, Suchit Leesa-nguansuk, Published on 25/02/2026

» Thailand's media industry spending is expected to grow by 1.7% in 2026 to reach 87.3 billion baht, as brands shift from short-term performance marketing towards a more balanced, structurally driven growth strategy, according to media agency Media Intelligence Group (MI Group).

BUSINESS

Epson eyes growing corporate market

Business, Suchit Leesa-nguansuk, Published on 17/02/2026

» Epson (Thailand) Co Ltd is placing greater emphasis on the corporate customer segment, where demand for document management solutions continues to grow, as part of its strategy to achieve at least 5% growth in the company's 2026 fiscal year.

BUSINESS

Thai telecom firms woo creators

Business, Suchit Leesa-nguansuk, Published on 27/12/2025

» Telecom operators are stepping up efforts to capture future customers with the launch of hubs at Siam Square.

BUSINESS

Line pivots to new role in digital economy

Business, Suchit Leesa-nguansuk, Published on 01/12/2025

» Line Thailand is charting a bold new course by launching mini programs and agentic artificial intelligence (AI) assistants, aiming to reshape the country's digital economy under its new chief executive.

BUSINESS

Google launches AI initiative in Thailand

Business, Suchit Leesa-nguansuk, Published on 27/11/2025

» Google Cloud has launched the PanyaThAI flagship transformation programme to fast‑track Thailand's adoption of agentic artificial intelligence (AI) to drive the AI economy.

BUSINESS

Thailand at the forefront of social commerce trend

Business, Suchit Leesa-nguansuk, Published on 13/11/2025

» Thailand continues to be a global leader in social commerce, with platforms such as TikTok, Facebook and Instagram heavily utilised for live-selling, product discovery, and driving e-commerce transactions.

BUSINESS

Centre calls on entrepreneurs to develop core competencies

Business, Suchit Leesa-nguansuk, Published on 12/11/2025

» The University of the Thai Chamber of Commerce's (UTCC) Competitiveness Center is calling on Thai entrepreneurs to build core competencies to ensure sustainable growth and adapt to the rapidly evolving platform economy structure.

BUSINESS

Lazada joins YouTube scheme

Business, Suchit Leesa-nguansuk, Published on 08/11/2025

» YouTube has extended its shopping affiliate programme in Thailand to cover Lazada, fuelling the nation's thriving video commerce landscape.