Showing 1 - 10 of 43
Parties tout digital tech in poll campaigns
Business, Suchit Leesa-nguansuk, Published on 20/01/2026
» As many political parties' election campaigns highlight the use of digital technologies such as artificial intelligence (AI) to help revitalise Thailand, IT pundits suggest that such populist AI policies should be implemented carefully and that more needs to be done to ensure the country's sustainable digital future.
Line Man Wongnai postpones SET listing
Business, Suchit Leesa-nguansuk, Published on 11/12/2025
» Line Man Wongnai is to postpone its plan to list shares on the Stock Exchange of Thailand (SET) this year due to unfavourable market conditions.
Savvy execs riff on CEO branding strategies
Business, Suchit Leesa-nguansuk, Published on 20/10/2025
» In the digital era, a number of well-known chief executives are breaking free from the conference room to capitalise on social media, seeking to brand themselves, talk to customers and build fan communities to strengthen their businesses.
Live streaming sales change the game
Suchit Leesa-nguansuk, Published on 16/10/2025
» Live commerce in Thailand has ushered in a new era, marked by a high value of sales transactions within a short period, similar to the landscape in China.
Flight-tracking platform sees traffic soar
Business, Suchit Leesa-nguansuk, Published on 13/09/2025
» The popular global flight-tracking platform Flightradar24 experienced a sudden surge among Thai viewers earlier this month, fuelled by interest from people eager to track the flight movements of former premier Thaksin Shinawatra during his private jet flight to Dubai on Sept 4 and eventual return to Thailand on Sept 8.
Acer, Butterbear team up for laptop
Business, Suchit Leesa-nguansuk, Published on 10/07/2025
» Acer Computer has teamed up with Butterbear, a famous Thai mascot, to launch a limited edition laptop appealing to a younger local audience.
AI reforms sought in bid to become regional hub
Business, Suchit Leesa-nguansuk, Published on 26/06/2025
» Thailand wants to accelerate improvements to its artificial intelligence (AI) regulations, create an AI software testing centre, strengthen its AI training and develop more deep-tech startups, all as part of a drive to become a regional AI hub.
Online worlds offer gateway to youth
Business, Suchit Leesa-nguansuk, Published on 12/05/2025
» Brands are capitalising on online gaming and virtual worlds to tap Gen Z and Gen Alpha markets in what is dubbed the attention economy.
SilverActif targets over-50s
Business, Suchit Leesa-nguansuk, Published on 06/12/2023
» The silver generation, meaning people aged 50 and above, is considered a blue ocean for marketers because of their high spending and brand loyalty, though it remains an untapped market, says marketing firm SilverActif Co.
Social media plays key role in election
Business, Suchit Leesa-nguansuk, Published on 16/05/2023
» Social media, along with appealing content, was seen as a game changer in the 2023 election and is even believed to have played a key role in the victory of the Moving Forward Party, according to digital agencies and mass communication experts.