Showing 1 - 10 of 55
Savvy execs riff on CEO branding strategies
Business, Suchit Leesa-nguansuk, Published on 20/10/2025
» In the digital era, a number of well-known chief executives are breaking free from the conference room to capitalise on social media, seeking to brand themselves, talk to customers and build fan communities to strengthen their businesses.
Thai ad spending growth forecast trimmed
Business, Suchit Leesa-nguansuk, Published on 31/07/2025
» Local ad and marketing spending this year is expected to expand only 1.5%, reaching 87 billion baht, according to digital media agency Media Intelligence Group (MI).
Brands urged to focus on suitability
Business, Suchit Leesa-nguansuk, Published on 02/06/2025
» Advertisers need to ensure their content is viewable by audiences aligned with their brand reputation, says DoubleVerify, a digital media measurement platform.
Digital ad spending in Thailand to rise 10%
Suchit Leesa-nguansuk, Published on 27/03/2025
» Thai online ad spending this year is forecast to grow 10% to 35 billion baht, based on a gradual rebound of the local economy and intense competition in the digital sector, according to the Digital Advertising Association (Thailand) or DAAT.
Smartphone rebound set to persist in Q1
Business, Suchit Leesa-nguansuk, Published on 13/02/2025
» Despite the sluggish economy, the local smartphone market rebounded last year after two years of decline, according to global research firms IDC and Canalys.
AI responsible for local computer, IT sales
Business, Suchit Leesa-nguansuk, Published on 12/07/2024
» The rise of artificial intelligence (AI) is driving new demand for AI-powered computer notebooks and servers by both consumers and enterprises, according to IT companies.
Garmin targets double-digit growth
Business, Suchit Leesa-nguansuk, Published on 08/05/2024
» Garmin, the leading GPS smartwatch manufacturer, has allocated a hefty marketing budget to shift the target market from athletes to wellness enthusiasts, aiming to achieve double-digit growth in Thailand.
Lenovo expounds on 'AI for All' vision
Business, Suchit Leesa-nguansuk, Published on 10/04/2024
» Lenovo is transitioning from a PC company into a global technology powerhouse by empowering customers' digital intelligence transformation in the age of artificial intelligence (AI), says a senior executive.
New S24 series set to boost demand
Business, Suchit Leesa-nguansuk, Published on 19/01/2024
» Samsung's launch of its new flagship artificial intelligence (AI)-enabled Samsung Galaxy S24 series of smartphones will stimulate demand for premium smartphones in the first quarter this year in Thailand and is expected to result in a rebound in the local smartphone market in 2024, according to IT analysts.
2C2P bullish on revenue growth in 2024
Business, Suchit Leesa-nguansuk, Published on 12/01/2024
» 2C2P (Thailand), a global payments platform under the Ant Group, has continued to grow by gaining more merchant partners from Alibaba while catering to small and medium-sized enterprises (SMEs) operating offline, enabling them to receive e-wallet payments from Chinese visitors to Thailand.