Showing 1 - 10 of 44
Thais idealise the past amid hardships of 2025
Suchit Leesa-nguansuk, Published on 11/12/2025
» Corruption, poverty and military conflict rank among the top concerns for Thais in the second half of the year, while recession fears continue to restrain spending, and hacking for fraudulent or espionage purposes is viewed as a severe risk, with Thailand recording the highest level of concern globally, according to market research company Ipsos.
Thailand at the forefront of social commerce trend
Business, Suchit Leesa-nguansuk, Published on 13/11/2025
» Thailand continues to be a global leader in social commerce, with platforms such as TikTok, Facebook and Instagram heavily utilised for live-selling, product discovery, and driving e-commerce transactions.
Lazada joins YouTube scheme
Business, Suchit Leesa-nguansuk, Published on 08/11/2025
» YouTube has extended its shopping affiliate programme in Thailand to cover Lazada, fuelling the nation's thriving video commerce landscape.
Shopee and Meta partner on tool suite
Business, Suchit Leesa-nguansuk, Published on 24/10/2025
» Leading e-commerce platform Shopee has teamed up with Meta on a new suite of tools that make it easier for people to discover products on Facebook and purchase them directly through Shopee.
Savvy execs riff on CEO branding strategies
Business, Suchit Leesa-nguansuk, Published on 20/10/2025
» In the digital era, a number of well-known chief executives are breaking free from the conference room to capitalise on social media, seeking to brand themselves, talk to customers and build fan communities to strengthen their businesses.
YouTube targets Southeast Asia as viewer numbers spike
Suchit Leesa-nguansuk, Published on 05/06/2025
» YouTube says it has a strong growth trajectory in Southeast Asia, with 7,600 channels in the region claiming at least 1 million subscribers each.
SilverActif targets over-50s
Business, Suchit Leesa-nguansuk, Published on 06/12/2023
» The silver generation, meaning people aged 50 and above, is considered a blue ocean for marketers because of their high spending and brand loyalty, though it remains an untapped market, says marketing firm SilverActif Co.
Meta banking on AI to optimise returns
Business, Suchit Leesa-nguansuk, Published on 23/08/2023
» Meta Thailand is capitalising on artificial intelligence (AI) to optimise return on investment for advertisers and businesses amid tough economic conditions, while also focusing on Reels, its short video clip service which competes with TikTok.
Exploring efforts to cage the bird
Business, Suchit Leesa-nguansuk, Published on 12/07/2023
» The recent move by Twitter to temporarily cap how many posts users can read on the social media site is likely to affect heavy Thai users, but they will eventually adapt to the new rule, says a marketing communication executive.
Survey finds Thais willing to spend higher amounts online
Business, Suchit Leesa-nguansuk, Published on 01/07/2023
» Thai consumers are prepared to spend higher amounts shopping online, but expect more from their experience, including faster delivery, according to a survey by marketing communications agency Wunderman Thompson.