Showing 1 - 10 of 23
Line Man preps for the worst
Business, Suchit Leesa-nguansuk, Published on 01/04/2026
» Line Man Wongnai is preparing for a worst-case energy crisis by considering delivery surcharges on consumers if fuel prices rise by another 9-10 baht.
Traditional media stages 2026 comeback
Business, Suchit Leesa-nguansuk, Published on 25/02/2026
» Thailand's media industry spending is expected to grow by 1.7% in 2026 to reach 87.3 billion baht, as brands shift from short-term performance marketing towards a more balanced, structurally driven growth strategy, according to media agency Media Intelligence Group (MI Group).
Young Thais ‘dump brands to save costs’
Suchit Leesa-nguansuk, Published on 07/10/2025
» Gen Z Thais love to spend, yet tight budgets have pushed more than 70% to switch to cheaper brands for food, drinks and general items, according to research by the marketing agency VML Thailand.
Digital ad spending in Thailand to rise 10%
Suchit Leesa-nguansuk, Published on 27/03/2025
» Thai online ad spending this year is forecast to grow 10% to 35 billion baht, based on a gradual rebound of the local economy and intense competition in the digital sector, according to the Digital Advertising Association (Thailand) or DAAT.
Ad outlay poised to grow 4.5% in 2025
Business, Suchit Leesa-nguansuk, Published on 05/02/2025
» Marketing spending is projected to grow by 4.5% to more than 92 billion baht this year, driven by the rise of modern commerce, influencers, government stimulus schemes and a strong tourism sector.
Digital rules target substandard imports into Thailand
Business, Suchit Leesa-nguansuk, Published on 23/09/2024
» The Electronic Transactions Development Agency (ETDA) has introduced new guidelines to deal with substandard products available on digital platforms, especially the flood of imported subpar items.
TikTok looks to Shop Mall for growth
Business, Suchit Leesa-nguansuk, Published on 26/03/2024
» TikTok is making an aggressive move to increase its e-commerce revenue by launching TikTok Shop Mall which offers branded products.
Media spending up 11% in first three quarters
Business, Suchit Leesa-nguansuk, Published on 25/10/2022
» Thailand's media spending in the first nine months surged 11% year-on-year to 88.1 billion baht following the country's reopening, with people returning to work and tourism resuming, says data analytics firm Nielsen Thailand.
Uneven recovery hinders sector's growth
Business, Suchit Leesa-nguansuk, Published on 19/10/2022
» Thailand's e-commerce is expected to post US$23 billion in gross merchandise value (GMV) this year, up 18% year-on-year, but the growth is much smaller than the previous year, weighed down by economic headwinds, according to a new survey by Facebook parent firm Meta and consultancy Bain & Company.
Digital ad spending slows amid economic headwinds
Business, Suchit Leesa-nguansuk, Published on 02/09/2022
» Economic strife is expected to lower this year's digital advertising spending growth rate to 7%, or around 26 billion baht, down from an 18% rise last year, according to the Digital Advertising Association Thailand (DAAT).