Showing 1 - 10 of 37
Thais idealise the past amid hardships of 2025
Suchit Leesa-nguansuk, Published on 11/12/2025
» Corruption, poverty and military conflict rank among the top concerns for Thais in the second half of the year, while recession fears continue to restrain spending, and hacking for fraudulent or espionage purposes is viewed as a severe risk, with Thailand recording the highest level of concern globally, according to market research company Ipsos.
Coursera slashes prices as AI demand grows
Business, Suchit Leesa-nguansuk, Published on 08/10/2025
» Coursera, an online learning platform, is introducing a regionally localised pricing model that lowers course prices in Thailand by up to 40%.
Young Thais ‘dump brands to save costs’
Suchit Leesa-nguansuk, Published on 07/10/2025
» Gen Z Thais love to spend, yet tight budgets have pushed more than 70% to switch to cheaper brands for food, drinks and general items, according to research by the marketing agency VML Thailand.
Economic pessimism high in Thailand
Business, Suchit Leesa-nguansuk, Published on 10/09/2025
» Within Asia-Pacific, Thailand stands out for a high level of economic pessimism and financial strain, with 71% of survey respondents suggesting the economy is struggling.
AI now a key feature of everyday life in Thailand
Business, Suchit Leesa-nguansuk, Published on 19/08/2025
» Some 91% of Thai internet users now use artificial intelligence (AI) in their daily lives, up from 77% in 2024, reflecting how AI has become an "invisible" part of everyday life.
Grab eyes higher revenue from specific groups
Business, Suchit Leesa-nguansuk, Published on 19/03/2025
» Grab Thailand wants to expand its revenue growth among Gen Alpha and Baby Boomers, according to the super-app.
TikTok planning to nurture financial understanding
Business, Suchit Leesa-nguansuk, Published on 22/11/2024
» TikTok is expanding beyond shoppertainment by offering financial edutainment content, in line with the trend of people seeking more financial knowledge to help manage the rising cost of living.
Moo Deng still a drawcard, boosts the economy
Suchit Leesa-nguansuk, Published on 12/11/2024
» Chon Buri province has reported a surge in tourism-related revenue, and much of the credit is being given to its latest attraction - the internationally known baby pigmy hippo known as Moo Deng.
Marketers turn to AI
Business, Suchit Leesa-nguansuk, Published on 28/10/2024
» Technology, particularly artificial intelligence (AI), is revolutionising the ways brands engage with consumers, while marketing psychology is expected to play a more significant role in shaping buyer decisions, say digital agencies and marketing technology and data analysts.
Ipsos highlights consumer trends
Business, Suchit Leesa-nguansuk, Published on 16/10/2024
» Thai consumers are buying items for themselves and prioritising living in the moment, according to the Ipsos Global Trends 2024 report.