Showing 1 - 10 of 32
Thais idealise the past amid hardships of 2025
Suchit Leesa-nguansuk, Published on 11/12/2025
» Corruption, poverty and military conflict rank among the top concerns for Thais in the second half of the year, while recession fears continue to restrain spending, and hacking for fraudulent or espionage purposes is viewed as a severe risk, with Thailand recording the highest level of concern globally, according to market research company Ipsos.
Young Thais ‘dump brands to save costs’
Suchit Leesa-nguansuk, Published on 07/10/2025
» Gen Z Thais love to spend, yet tight budgets have pushed more than 70% to switch to cheaper brands for food, drinks and general items, according to research by the marketing agency VML Thailand.
Economic pessimism high in Thailand
Business, Suchit Leesa-nguansuk, Published on 10/09/2025
» Within Asia-Pacific, Thailand stands out for a high level of economic pessimism and financial strain, with 71% of survey respondents suggesting the economy is struggling.
Grab eyes higher revenue from specific groups
Business, Suchit Leesa-nguansuk, Published on 19/03/2025
» Grab Thailand wants to expand its revenue growth among Gen Alpha and Baby Boomers, according to the super-app.
TikTok planning to nurture financial understanding
Business, Suchit Leesa-nguansuk, Published on 22/11/2024
» TikTok is expanding beyond shoppertainment by offering financial edutainment content, in line with the trend of people seeking more financial knowledge to help manage the rising cost of living.
Moo Deng still a drawcard, boosts the economy
Suchit Leesa-nguansuk, Published on 12/11/2024
» Chon Buri province has reported a surge in tourism-related revenue, and much of the credit is being given to its latest attraction - the internationally known baby pigmy hippo known as Moo Deng.
Marketers turn to AI
Business, Suchit Leesa-nguansuk, Published on 28/10/2024
» Technology, particularly artificial intelligence (AI), is revolutionising the ways brands engage with consumers, while marketing psychology is expected to play a more significant role in shaping buyer decisions, say digital agencies and marketing technology and data analysts.
Thailand rises in Global Innovation Index
Suchit Leesa-nguansuk, Published on 27/09/2024
» Thailand has moved up two places in the 2024 Global Innovation Index (GII) to 41st out of 133 economies, driven by research and development spending by the private sector, says the National Innovation Agency (NIA).
T3 boosts Internet of Things via artificial intelligence
Business, Suchit Leesa-nguansuk, Published on 28/08/2024
» T3 Technology, a leading Thai technology provider, has launched a cloud platform equipped with artificial intelligence (AI) computing power to allow its Internet of Things (IoT) devices to be upgraded to AI IoT devices.
Asia-Pacific marketers' hike in ad spend bests other regions
Business, Suchit Leesa-nguansuk, Published on 18/05/2024
» Despite global economic challenges, Asia-Pacific marketers plan to increase product promotion, mainly on social media, while reducing their brand-building budget, according to the 2024 Nielsen Global Annual Marketer Survey.